Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: The Leo Burnett Group Thailand launches ‘Endless Love’ campaign for Brand’s Bird’s Nest
BANGKOK, THAILAND — The Leo Burnett Group Thailand recently launched film advertisement “Endless Love” for for Brand’s Suntory (Thailand), within…
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Campaign Spotlight: PhonePe shows an ‘Unstoppable India’ in new campaign by Leo Burnett India
MUMBAI, INDIA — PhonePe, India’s leading digital payments platform has announced its new campaign ‘Unstoppable India’ featuring Aamir Khan. The film…
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Campaign Spotlight: Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah!
LONDON, UK – Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London…
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Campaign Spotlight: Ogilvy creates “Itna aasan Hai” for New Amazon Sellers
BENGALURU, India– Amazon India launches its seller driven campaign ‘Itna Aasan hai’. With thousands of sellers thriving on the Amazon…
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Music: PRETTYBIRD director Sophie Muller takes disco into an intergalactic post-Covid future with Kylie’s ‘Say Something’ music video
LONDON, UK – Multiple award-winning director Sophie Muller portrays musical icon Kylie Minogue as a sequinned Goddess in perfect post-lockdown…
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Awards: Jury of Leading Marketers to Select The One Show 2020 CMO Pencil Award Winner
NEW YORK— The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, has…
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Events: Singapore Archifest 2020 returns with its first hybrid, island-wide edition and a virtual Pavilion
SINGAPORE – Could architecture possibly save our world? Amidst pressing global challenges such as climate change and public health issues…
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Campaign Spotlight: Zalando, MISBHV, and Campaign Against Homophobia amplify LGBTQIA+ voices in Poland
WARSAW, POLAND — Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO…
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Insight: Content-led marketing strategies are more effective than ever for brands – WARC Awards global insight and themes
LONDON, UK – As countries continue to go in and out of lockdown resulting in an increased dependency on screens…
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Brand & Business: Mastercard’s sustainable card – recyclable, bio-Sourced, chlorine-free, degradable and ocean plastics
SINGAPORE – More than three quarters of people say they are “very concerned” about the environment and feel companies should…
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Campaign Spotlight: FCB brings Berjaya Sompo’s Silent Guardians back for their Final Mission
Kuala Lumpur, MALAYSIA– Berjaya Sompo Insurance’s latest integrated thematic campaign features its Silent Guardian characters making a timely return to…
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New Business: Yellophant Digital bags digital and media buying mandate for Cane Juicery
MUMBAI, INDIA – Yellophant Digital, a Mumbai-based digital agency from the house of Merge Infinity Global has won the digital…
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Campaign Spotlight: Fred & Farid Los Angeles takes quarantine films to the next level for WEBTOON
CALIFORNIA, USA — WEBTOON™ has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With…
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