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Campaign Spotlight: Sweetshop’s Nick Kelly directs new films for AAMI from Ogilvy Melbourne

VICTORIA, AUSTRALIA– Sweetshop Director Nick Kelly is behind a new series of films for AAMI that illustrate how it’s an insurance brand that offers certainty. No airy-fairy maybes, just firm support.



The film follows two versions of a man named Keith, as he moves through a life with and without AAMI insurance. In this sliding doors journey, we’re taken on his rollercoaster through a heightened reality.

Nick Kelly, Director at Sweetshop said, “2020 has been such a downer, and for a while most of the scripts out there simply held the mirror up. So, it was a welcome relief to see scripts like these that are simply fun stories, at a time when we all need to laugh. AAMI is a pretty iconic comedy brand too, so I jumped at the chance to get involved with the clever folks at Ogilvy.”


CMO/EGM Brand & Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Executive Manager Marketing Insurance Portfolio: Mark Behr
AAMI Marketing Manager: Toby Gill
AAMI Marketing Lead: Olivia Rourke
AAMI Marketing Specialist: Amy Wagner
Content Lead: Suzanne Bunn

Agency: OGILVY
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Associate Creative Director: Ryan Clayton
Head of Film & Content: Susannah George
Head of Strategy: Virginia Pracht
Group Account Director: Milly Scott
Senior Account Director: Stephanie Nikolovski
Account Director: Benedict Smith
Senior Social Creative: Julia Stretch
Social Creative: Robbie Ten Eyck

Production company: Sweetshop
Director: Nick Kelly
Managing Director: Edward Pontifex
Producer: Allison Lockwood
DOP: Stefan Duscio
Post-Production: Arc Edit
Editor: David Whittaker
Post Producer: Freya Maddock
Colourist: Edel Rafferty
Online Artist: Eugene Richards
Music: Cornel Wilczek (Electric Dreams)
Sound: Sam Hopgood (Bang Bang Studios)

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