TOKYO – To promote its ultra-high definition VIERA 4KTV, Panasonic Corporation is launching an innovative new advertising campaign with original videos co-created by YouTube video creators from all over the world. The best videos were chosen by WIRED magazine and Panasonic.

Panasonic Corporation is promoting its VIERA 4KTV, an ultra-high definition set with a massive 65-inch screen, as the perfect screen to enjoy watching online videos such as YouTube videos. To appeal to those who watch, the company decided to engage with creative people who produce such YouTube videos in the first place.

Yuko Ttetsu, Web Communication Manager, Consumer Marketing Division at Panasonic Corporation said: “Collaborating with young talented video creators was extremely rewarding. What excited us most was their reaction to watching their creations on a big screen like the VIERA as opposed to the usual smartphone or laptop screens. We realized that TV can connect with younger generations from this perspective and we plan to deepen our engagement with young creators across the world.”

Through crowdsourcing platform eYeka, Panasonic connected with creative people from all over the world and invited them to create amazing, surprising videos showing how a story or creative moment would be transformed now that they have a bigger and more beautiful canvas for their creativity. The project was organized as an online competition on eYeka’scrowdsourcing platform, offering ¥1,400,000 of cash prizes for the best videos, chosen by Panasonic and WIRED magazine.

The competition had worldwide appeal with 34 videos received in the space of five weeks, from 13 countries as diverse as France, Japan, the USA, Russia, India, China and the UK. Some of the Japanese participants were students from the Nihonkogakuin College in Tokyo. The 3 winning videos, selected by WIRED magazine and Panasonic are:

1st winner, ¥700,000: “Dance FX” from creator “Niwina”, France
2nd winner, ¥420,000: “A Tiger in the living room” from creator “JulianCa”, Colombia
3rd winner, ¥280,000: “BMX” from creator “aceblvd”,France
The winning videos will be used in an online advertising campaign across Japan available from the July 23.