YouTube
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Marketing
impact.com taps YouTube API to power data-driven creator marketing
impact.com, the world’s leading commerce partnership marketing platform, today announced it is expanding its collaboration with YouTube as an early…
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adobo Exclusive
Unbound and unfiltered: Propel Manila’s Sofia Jayme and Arvin Chingcuangco on their collaborative approach at the ADFEST 2026 Young Lotus competition
The high from ADFEST 2026 continues. Propel Manila’s Sofia Jayme and Arvin “Ching” Chingcuangco, the Philippines’ representatives for the Young…
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Awards News
YouTube Works Awards Southeast Asia 2026 submissions now open
Google officially announces the launch of the 2026 edition of the YouTube Works Awards Southeast Asia (SEA), in collaboration with…
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adobo Exclusive
Google’s Geia Lopez articulates how YouTube and human creativity reshapes Southeast Asian culture
As Head of Creative and Creator Partnerships at Google Southeast Asia, Geia Lopez has spent her career watching how platforms…
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Awards News
The Clios launch new program to celebrate creators
NEW YORK, USA – The Clios, the global awards company celebrating creative excellence across a variety of industries, today announced…
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Marketing
Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
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Music
YouTube reveals the Top 10 Music Videos in the Philippines for 2025
MANILA, PHILIPPINES – YouTube announced the Top 10 Music Videos in the Philippines, celebrating the diverse sounds and creators that…
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adobo Exclusive
YouTube #1 in marketing ROI, beats other platforms in SEA
MANILA, PHILIPPINES – The numbers are in: in 2025, viewers rank YouTube as the number one platform for streaming video…
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Featured
Blending content with commerce: YouTube Shopping rises as the next game-changer
MANILA, PHILIPPINES – There is something endearing about getting a personal recommendation. From the best gadgets within your budget to…
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Brand & Business
YouTube Shopping accelerates growth in the Philippines
MANILA, PHILIPPINES: YouTube is fueling a new era of video commerce in the Philippines, with YouTube Shopping — launched in…
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Awards News
Creative marketing, amplified: How human imagination and authenticity work with AI
MANILA, PHILIPPINES – A couple of years into its emergence, it’s safe to say that the power of AI has…
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Awards News
YouTube Works Awards: How creativity and storytelling have evolved over the years
MANILA, PHILIPPINES – Over the past decade, YouTube has quickly established itself as an indispensable tool for brands and marketers.…
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Campaign Spotlight
Aunty M brings humour and heat to Google’s first YouTube creator series for Ads Solutions from The Carrot Collective and VIRTUE Asia
SINGAPORE – Google is bringing its Ad Solutions to life in a fresh new way for marketers and entrepreneurs in Southeast…
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