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People: PHD Hong Kong Proudly Announces Imogen Bourke as New Head of Strategy

HONG KONG – PHD Hong Kong has appointed Imogen Bourke as Head of Strategy to lead on the continued development and elevation of the agency’s strategic product across all client portfolios.

Bourke joins the agency from Melbourne, Australia where she was Director – Strategy at Starcom, responsible for leading the agency’s strategic arm for over five years. The appointment is effective immediately and Bourke will report into Clement Chung, Managing Director of PHD Hong Kong.

Speaking on the appointment, Chung says:We welcome Imogen to the PHD family and are thrilled to have her onboard. She brings a fresh perspective, both to our team and our clients’. Her international experience, alongside her strong strategic approach, are in line with our ethos of delivering smart strategic thinking and creative innovation for our clients’ communications. We are excited to see where Imogen’s strategic mind takes us.”


“PHD has always been ahead of the game with its strategic product, and as a challenger thinker myself, I am really excited to collaborate with the agency’s impressive client roster,” adds Bourke. “I look forward to embracing and immersing myself in the Hong Kong market to produce bold and innovative brand experiences for PHD’s clients.”

The appointment comes shortly after the publication of the RECMA report on Overall Activity Volume Rankings for 2018 in Hong Kong, which confirms PHD’s placement among the top 3 agencies in Hong Kong in terms of billings and market share, as stated in COMvergence’s report that came out in June.


About PHD

A challenger mindset has been at the heart of PHD since it was founded in London in 1990 as the first media agency to offer strategic and creative planning. Today, PHD is a challenger brand at scale with over 100 offices in 74 countries, united by a philosophy of Finding a Better Way.

Even challenging the usual ways of working, PHD’s gamified operating system, Source, connects the network’s 6,000 brilliant minds to deliver innovation and creativity for clients across all traditional and emerging media channels.

According to benchmarking report ‘The 2019 WARC Media 100’, PHD has the most globally awarded offices and is the second most globally awarded network in the world.                                                                                                     

As a thought leader in the industry, PHD has published several books, including Merge | The closing gap between technology and us and Overthrow II: 10 strategies from the new wave of challengers.

Part of Omnicom Media Group, PHD benefits from the buying power of the group and the cutting-edge, people-based precision marketing and insights platform Omni.

PHD is today one of the world’s fastest-growing media and communications agency networks and currently holds three Network of the Year 2018 awards from Campaign, Eurobest and Cristal. In Hong Kong, PHD has consistently been named among Campaign’s ‘Media Agency of the Year’ winners, while the agency places in the top 3 of RECMA and COMvergence’s reports on billings and market share rankings in 2018.

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