Asia Pacific, 17 July 2019 – Industry veteran, Anthony Capano has been appointed Managing Director of International at leading digital advertising business, Rakuten Marketing. Capano will look after all territories outside of the US and Japan, including Asia Pacific and Latin America.

Capano has an impressive history of success with the company, being promoted from his previous role as Managing Director of EMEA and prior to that, Managing Director of APAC. Capano’s promotion follows the company’s commitment to double down on its investment in technology and services built for the global market.

In his role as the former Managing Director of APAC, Capano launched Rakuten Marketing to the Australian market in 2012 and facilitated the company’s expansion into Singapore and across the greater Asia-Pacific region in 2017.

In early 2018, he was promoted to Managing Director of EMEA and has since spearheaded operations and successfully positioned Rakuten Marketing as a leading advertising solution across the EMEA market

Commenting on the company’s new global alignment, Rakuten Marketing CEO Nick Stamos said: “Rakuten Marketing is committed to delivering leading digital advertising solutions that drive performance for our advertiser and publisher partners, and as a business, we are constantly looking at ways in which we can align to our customers.

“As more of Rakuten Marketing’s EMEA clients expand operations to the Asia-Pacific region, this appointment allows for the international operations to unify under one leader. Anthony’s understanding of the e-commerce industry in the EMEA and APAC regions, coupled with the growth he has driven for both Rakuten Marketing and our clients over his 6 years with the company were recognised as perfectly suited to naturally progress Rakuten Marketing’s international business.”

Anthony Capano on his new appointment, commented: “It’s been fantastic to watch the APAC business continue to go from strength-to-strength and I’m thrilled to be back involved with the market. Further aligning the international regions works to better serve our clients who work with us across markets and combines our teams’ expertise. I’m excited for Rakuten Marketing’s future ahead.”

Having overseen considerable business growth and expansion during his tenure, JJ Eastwood exits the business after serving as Managing Director of APAC.

About Rakuten Marketing:

Rakuten Marketing is a performance marketing business uniquely positioned at the intersection of e-commerce and digital marketing. Harnessing the best of strategy and technology, our affiliate marketing, programmatic display and search products help global businesses seamlessly expand into new markets, acquire valuable new customers and authentically engage their existing audiences by delivering experiences people love. Brands benefit with improved performance and efficiencies, and results that align to real business objectives.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. With Asia-Pacific offices in Sydney, Melbourne and Singapore, the company is headquartered in San Mateo, California, with additional offices in France, Brazil, Japan, the UK, and throughout the United States. Follow us on Twitter or learn more at

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