SINGAPORE – ViacomCBS Networks has appointed Pierre Cheung to an expanded role as Senior Vice President & General Manager of Asia with a brief to better align the company’s operations between these markets and target new commercial opportunities as a result. This follows the company’s organizational restructure which was announced recently. Cheung reports into Raffaele Annecchino, President, ViacomCBS Networks Europe, Middle East, Africa & Asia.
“We are delighted to appoint Pierre to this role, whose business aptitude and extensive know-how of the market will be a precious asset to the new Asia organization,” said Annecchino. “This new structure will enable us to effectively align and optimize our operations whilst promoting a glocal approach that further leverages the local market expertise.”
“I am thrilled to have this opportunity to lead ViacomCBS’ business in Asia and continue our strong momentum from 2019. Capitalizing on the unique characteristics of our diverse region and leveraging synergies across the company will enable us to further drive our growth in challenging yet dynamic markets,” said Cheung.
Cheung joined ViacomCBS in 2015 as Senior Vice President and General Manager for Greater China, where he oversaw the management and operations of the Greater China office, across brands and departments, while developing the long-term strategic plan in China. Prior to joining the company, Pierre worked at BBC Worldwide, where he was General Manager of Greater China.