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PHD Australia completes Volkswagen Group transition with senior appointments

SYDNEY – Following the appointment of PHD to Volkswagen Group’s (VWG) entire global media planning and buying business in June 2016, the agency has confirmed a number of senior appointments.

The announcement of the VWG management line up coincides with the completion of the transition from incumbent Mediacom and sees industry veteran Kim Raicevich appointed to group business director, responsible for leading the 16 strong team.

With over 30 years in the industry, Raicevich brings experience from both agency and client side, following almost four years at Fairfax Media as trade marketing director and various consultancy roles. Her agency experience spans managing director, global business and business development roles at Universal McCann, Carat, Vizeum Sydney and OMD. She officially joins this month after being part of the freelance transition team since November 2016.


Commenting on the appointment Raicevich said, “I am very excited about coming back into the media industry after spending 4 years in marketing, to work on PHD’s largest global client Volkswagen. My broad experience in working on both sides of the fence will help PHD to achieve the lofty goals we have globally for the account, especially in the digital ecosystem.”

Joining Raicevich will be business director Kate Milligan, whose 10 years in the industry includes a wealth of experience working on automotive industry clients including: Mitsubishi, Nissan, Fiat and Toyota. Milligan will be responsible for planning across all Volkswagen PV, CV and SKODA brands. Milligan has spent the last four years at PHD as a communication planning director and previously held roles at TMS, Maxus and OMD.

Joining from Mediacom, Brittany Crowley will be responsible for leading the VWG investment team and co-leading the Audi account in her role as group investment director. Crowley will be responsible for ensuring that the PHD team delivers the best possible output for clients consistently and drive VW sales and brand growth. Crowley will be reporting into Lucy Formosa Morgan, national head of trading.

Commenting on the move Crowley said, “Having spent a number of years working across the VW, Audi and Skoda accounts, the opportunity to continue working with these brands and clients was one that I jumped at. The fast paced and progressive nature of the category, directly influences and informs the content and media approach through areas such as technology and design, meaning constant opportunity for innovation and discovering new ways of doing things. I am excited to be joining the PHD team to further evolve and grow these brands with such a great group of talent”.

Mark Jarrett, managing director of PHD Australia commented, “Winning a client such as Volkswagen Group is a testament to the great talent we have here at PHD. Wins such as this attract even more smart people and I could not be more confident with the team we have in place to deliver great work for VW Group”.

All hires are effective immediately.

In 2016, the PHD network had its best new business year ever, holding the No.1 spot in R3’s global league table for the entire second half of the year.

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