Spikes Asia 2019: Brand & Experience Activation, Creative eCommerce, Creative Effectiveness, Design, Digital, Digital Craft, Direct, Entertainment Spikes Winners Revealed

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SINGAPORE — Top winners for this year’s Spikes Asia Festival of Creativity have finally been awarded. The campaigns and agencies recognized tonight reflect the renewed interest in rising influences and power in Asia, highlighting the region’s ingenious and innovative strategies in marketing and advertising.

Brand & Experience Activation Spikes Grand Prix Winner — “The Open Door Project” for The Millennium School by FCB India

Access to education is still a problem that India is dealing with as reports show one-third of the Indian youth don’t go to schools. The Millennium School, an NGO primarily comprised of volunteer teachers and partnered with several other organizations, has asked schools to keep their doors open after regular school hours so that street children can come in and learn. The campaign was created to promote this advocacy, introducing it with a film and eventually convincing more schools to open up their school doors for others.

The Open Door Project by FCB Ulka Delhi

Winning Gold Spikes, meanwhile, are the following:

  • “The Quiet Taxi” for Hyundai Motor Group by INNOCEAN Worldwide Seoul
  • “Uber Eats Australian Ambush” for Uber by SPECIAL GROUP Sydney
  • “Postable Fukushima Local Paper” for Fukushima MINPO Co., by Dentsu Inc., Tokyo
  • “ANZ Signs of Love” for ANZ Bank Australia by TBWA\Melbourne
  • “Hagglebot” for Flipkart Internet by Dentsu Webchutney Bangalore
  • “Truck Art Childfinder” for Berger Paints by BBDO Pakistan

Click here to view the full list of winners for this category.

Spikes Asia 2019: Brand Exp… by adobo magazine on Scribd

Creative eCommerce Spikes Grand Prix Winner — “Hagglebot” for Flipkart by Dentsu Webchutney

Can you charm your way through your online shopping escapades? Flipkart says, yes! Through a campaign built with Dentsu Webchutney and Google, the group demonstrated how you can find great deals using voice command with Google Assistant. The campaign, with its ingenuity and innovative approach to online retail, has earned it a top spot for Creative eCommerce in Spikes Asia 2019.

The World's First Hagglebot with Flipkart

View the full list of winners here.

Spikes Asia 2019: Creative … by adobo magazine on Scribd

Creative Effectiveness Spikes Grand Prix Winner — “Project Free Period” for Johnson & Johnson by DDB Mudra

In India, Project Free Period was Johnson & Johnson’s Stay Free’s tool to help empower female sex workers who are forced to work everyday, and only have free time when their menstrual cycles begin. In a month, these women are only able to rest for three days when they are unable to work, which the brand then saw as an opportunity to teach them a new trade. The campaign’s advocacy has been seen by Spikes Asia jury members as not only effective in reaching out to the public but also ignite change.

Stayfree's Project Free Period by DDB Mudra Mumbai

View full list of winners here.

Spikes Asia 2019: Creative … by adobo magazine on Scribd

Design Spikes Grand Prix Winner — “Signs of Love” for ANZ Bank Australia by Revolver/Will O’Rourke and TBWA\Melbourne

Oxford Street in Sydney, Australia, is known as the “Gay Golden Mile”, and is where Australia’s Mardis Gras parade is held and primarily hosted by the country’s local LGBTQ community. What ANZ Bank Australia realized together with TBWA\Melbourne is that there are multiple Oxford streets across Australia (123 to be exact), which they turned into satellite venues for Mardis Gras celebrations, giving LGBTQ members to join in the festivities without having to fly to Sydney. The campaign’s drive and design is what made it worthy of a grand prix win in this category.

Meanwhile, the following campaigns won Gold Spikes for Design:

  • “The Most Challenging Pingpong Table” for Japan Para Table Tennis Association by TBWA\Hakuhodo Inc., Tokyo
  • “The Restaurant of Mistaken Orders” for Daiki Angel Help Inc., by TBWA\Hakuhodo Inc., Tokyo
  • “Grave of Thrones” for Foxtel by DDB Sydney & The Glue Society
  • “Living Seawall” for Volvo Car Australia by whiteGREY Sydney
  • “The Most Challenging Pingpong Table” for Japan Para Table Tennis Association by TBWA\Hakuhodo Inc., Tokyo 
  • The Beginning of Everything” for Deloitte by Deloitte Australia
  • “Blink Test” for Jimmy Nelson Foundation by Wunderman Thompson

View the full list here.

Spikes Asia 2019: Design Wi… by adobo magazine on Scribd

Digital Craft Spikes Grand Prix Winner — “Stradivarius Timeless Journey” for Tokyo Stradivarius Festival 2018 Committee and Nippon Violin Co., ltd. by Dentsu Inc., Tokyo

They say that the instruments crafted by the legendary Antonio Stradivari just get better as the get older, and one instrument, like a violin per se, can last for hundreds of years if properly cared for. For the Stradivarius Festival 2018, Dentsu Inc., Tokyo together with the festival’s organizers built an exhibit tracing back over 300 years of a Stradivarius violin, even sampling how they would have sounded when played in different venues throughout history.

 

Meanwhile, here are the campaigns that got gold for Digital Craft Spikes:

  • “I’m Drinking It For You” for DB Breweries by Colenso BBDO Auckland
  • “The Dystopian Experience” for Sony Music Entertainment by SIX Tokyo, Hakuhodo Inc., Hakuhodo Kettle Inc., Tokyo

View the full list of winners here.

Spikes Asia 2019: Digital C… by adobo magazine on Scribd

Direct Spikes Grand Prix Winner — “UCB Agrobanking” for UCB Ucash by GREY Bangladesh

Apart from money, is there anything else that you can save in a bank account? To help solve financial inclusion issues in India, UCB came up with a way to help farmers save money, and introduced through a campaign together with GREY Bangladesh. With its inclusive and meaningful approach to customer relationship, the campaign earned itself a top spot at this year’s Direct Spikes.

UCB AgroBanking Powered by Shwapno

The following campaigns, on the other hand, were awarded with Gold Direct Spikes:

  • “Deadly Questions” for Aboriginal Victoria, Department of Premier and Cabinet by Clemenger BBDO Melbourne
  • “Into the Spotlight — Google Search Words” for Unilever Lux Asia & Dubai by Wunderman Thompson

View the full list here.

Spikes Asia 2019: Direct Wi… by adobo magazine on Scribd

Digital Spikes Grand Prix Winner — “Naughty or Nice Bauble” for Myer by Clemenger BBDO Melbourne 

Are you naughty or nice? This year’s Digital Spikes Grand Prix Award goes to Clemebger BBDO Melbourne’s “Naughty or Nice Baubles” created for Myer. The campaign features the brand’s special Christmas ornament that changes color and helps children learn good behavior as they do household chores.

Campaign of the Week / Myer, Naughty or Nice Baubles

The following campaigns, meanwhile, were awarded Gold for Digital Spikes:

  • “Safety Hub” for NRMA Home Insurance by Che Proximity, Melbourne
  • I’m Drinking It For You” for DB Breweries by Colenso BBDO, Auckland 
  • “Voice of Hunger” for Swiggy by Dentsu Webchutney, Bangalore 
  • “Naughty or Nice Bauble” for Myer by Clemenger BBDO Melbourne 

View the full list here 

Spikes Asia 2019: Digital W… by adobo magazine on Scribd

Entertainment Spikes Grand Prix Winner — “The Translator” for Julie’s by Govt Singapore

“The Translator” tells the story of a man who helps other people communicate with each other for a living and yet is unable to socialize outside of his work. His latest work as a translator for a biscuit commercial changes his life — resulting in him facing what makes us truly human: the need to love and be loved. Longer than the usual ads, “The Translator” proved that despite the demand for “snackable” content in China, a 15 minute short film can still grab the attention and impart a message to its viewers. The campaign winning a Grand Prix for the Entertainment Spikes category is proof of that. 

Julie's | The Translator [Full]

 

The following campaigns that won Gold for the Entertainment Spikes category are as follows: 

  • “One in a Million” for P&G Vicks by Publicis Singapore 
  • “Voice of Hunger” for Swiggy by Dentsu Webchutney, Bangalore 
  • Code Name: URI” for Trigger Happy by Dentsu Webchutney, Mumbai 

View the full list of winners here

Spikes Asia 2019: Entertain… by adobo magazine on Scribd

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