Spikes Asia 2019: Dentsu Jayme Syfu Chairmom Merlee Jayme Named Spikes Asia Jury President for Outdoor and Radio & Audio

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Spikes Asia has announced Merlee Jayme as this year’s Jury President for Outdoor and Radio & Audio. She will be accompanied by an astounding line up for judges who will help her in choosing this year’s shortlists and winners under the Outdoor and Radio & Audio category.

Jayme is the first Filipino to be awarded The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year. One of only 8 women in the 100 best Chief Creative Officers in the world, based on the Drum global ranking in 2019.

Under her leadership, Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year Philippines by Campaign Asia and the inaugural SPIKES ASIA Country Agency of the Year 2017 and recently, The 4As Agency of the Year Best in Creative 2018. Her works, pushing Insights and innovation, have won major awards that include the Philippines only Cannes Lion Grand Prix, and D&AD yellow pencils. She has also led her agency to win the total sparkling portfolio of Coca-Cola, Nestle, Shell fuels and Wyeth.

“The outdoor category has been a battle ground for space, cultural contexts, activations, interactions. Beautiful crafting, relevant messaging, well thought of pieces seamlessly demonstrating a brand promise, all lead to this impact. One that builds genuine connections and great conversations on ground and online,” states the “Chairmom” and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia.

The “Theater of the Mind”- a jargon used for radio in the past, celebrated sound to produce vivid imagery in people’s minds. This has definitely evolved to a mind blowing experience. I am prepared to close my eyes and listen to beautifully written emotional, funny, witty and intelligent stories. For Spikes Asia, I am prepared to immerse myself in this world of sound that is created with unimaginable combination of technology and sound design, giving justice to the “sounds of Asia” and beyond.”

Jayme is a sought-after international speaker and an opinion leader, she is CEO of MamaLab- a network of moms from Singapore, Thailand, Taiwan, Indonesia and Japan, to create great ideas that truly understand moms.

Full lineup of speakers here.

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