ASIA-PACIFIC-AUCKLAND, NEW ZEALAND – MAY 3, 2011 – David Walden, CEO of the TBWA\ Group of Companies, today announced two significant new client service appointments to fill two of the three newly created Group Head roles.
The first of these is Anita Waugh (left), a seasoned suit who has chosen to join TBWA\ after three years’ maternity leave. Waugh brings with her an impressive CV including leading the Vodafone account at JWT Sydney and also having worked as GAD at M&C Saatchi Sydney and at Ogilvy London.
“When the opportunity arose to join the team at TBWA\, I jumped at it. It’s such a dynamic and forward-thinking agency filled with very talented and very nice people. The momentum around the addition of new experienced people, new clients and office renovations bodes well for enjoyable and exciting times ahead for our team and our clients,” says Waugh.
The second is Natasja Barclay (right)who has spent the last three years as GAD at Saatchi & Saatchi Auckland where she worked on accounts such as Telecom, Sanitarium, Sealord, Breast Cancer Research Trust and Griffins.
“I’m so glad to have joined this fantastic integrated agency and I’m excited to be working on some iconic brands, some of which I’ve been wanting to work on for a long time,” says Barclay.
Walden adds: “Anita and Natasja will effectively run a group of accounts with a team each underneath them. I’m just delighted to have this calibre and quality of talent joining the agency.
“We made a strategic decision to invest at the top level and these appointments follow the addition of talent such as Planning Director Tracey Lee and the new MD of TEQUILA\, Geoff Devereux. The third Group Head will work primarily on ANZ and we are still searching for the right person.
“There’s a great sense of renewal and rejuvenation within the company after the disappointment of ASB last year. However, winning ANZ has brought with it a great shot in the arm and now, with the talent line-up that we have across the group, things are looking very positive,” he concludes.
