PHILIPPINES – MAY 25, 2011 – After a three-way pitch involving undisclosed brands, Aspac/Law walked away with all three hair color brands from Splash Corporation: Kolours, Shades and Luster.
Kolours is the number one brand of hair color in the country while Luster is introducing the market to semi-permanent color. Shades is anemerging player in the powder dye category. Aspac/Law will be handling the above the line and digital requirements for all three brands.
“We are excited to work with Splash because they really make great Filipino products”, said Miguel Ramos, president of Aspac/Law. “So many of the agency team has already dyed their hair! We hope to share this excitement with the market.”
