Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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TwinSights report maps the future of Consumer Intelligence in 2026
MUMBAI, INDIA — Consumer intelligence is undergoing a fundamental shift as traditional research frameworks struggle to keep pace with how…
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Global study reveals mounting pressure on PR teams to prove business impact
SINGAPORE – Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR…
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From automation to emotion: Adobe says human-centered marketing will define 2026
MANILA, PHILIPPINES – If 2025 was about mastering speed, scale, and AI-powered efficiency, then 2026 is shaping up to be…
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Netcore predicts the agentic future of marketing in 2026
MUMBAI, INDIA — Netcore Cloud announced the release of Netcore Agentic Predictions 2026, a data-driven thought-leadership on agentic marketing report outlining how autonomous AI…
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Publicis Groupe Hong Kong unveils ‘Gen Z Pulse’ report on the city’s young consumers
HONG KONG — Publicis Groupe Hong Kong has partnered with GWI and The Trade Desk to launch the “Gen Z Pulse’“insights report,…
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Skip-generation travel emerges as APAC’s defining family trend for 2026
SINGAPORE — As 2026 begins, families across Asia Pacific (APAC) are planning trips that bring grandparents and grandchildren together, often without…
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From trustworthy AI to Treatonomics: Kantar maps 10 forces shaping brand growth in 2026
MANILA, PHILIPPINES – How are brands building, training, and tuning models they can truly trust? This is the central question…
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Omnicom Media APAC unpacks 10 defining trends shaping 2026
SINGAPORE — Omnicom Media Asia Pacific (OM APAC) has unveiled its 2026 Trends Report on the back of the recent…
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Havas launches AVA, a global LLM portal advancing Human-Led AI at CES 2026
PARIS, FRANCE — Havas has unveiled the upcoming launch of AVA, its global large language model (LLM) portal, at CES 2026,…
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How India Instamarted pop culture, one cart at a time
INDIA – In 2025, India’s lifestyle trends played out not on timelines but in shopping carts. Orders for Korean snacks…
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A new way to show love: Inside Viber and NIDO 3+ standout Mother’s Day campaign with Branded Gems
MANILA, PHILIPPINES – Earlier this year, NIDO 3+ and Viber completed the second run of their Mother’s Day campaign with…
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Canva’s Design Trends 2026 highlight a new creative edge for Filipino brands
MANILA, PHILIPPINES – The creative economy contributed an estimated 7.3 percent of the Philippines’ GDP in 2024 according to the…
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Dentsu Creative’s Generative Realities maps the cultural tensions defining 2026
GLOBAL – Dentsu Creative has launched its 2026 Trends Report, Generative Realities, an in-depth exploration of the cultural and commercial forces…
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