Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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HAVAS Ortega’s Prosumer Report reveals a shift in Filipino mindsets
MANILA, PHILIPPINES – In its newly released white paper, “Rebuilding Trust in a World of Misinformation and Disinformation,” communications and media agency…
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In a race for attention, APAC B2B marketers turn to video and creators, says LinkedIn study
SINGAPORE – In an increasingly saturated media landscape, B2B marketers across the Asia-Pacific region are grappling with a universal dilemma:…
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The One Show 2025 insights report released
NEW YORK, USA – One Club for Creativity today unveiled key industry-defining trends based on this year’s entries and comprehensive…
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Purpose driven PR is fueling the new era of branding
JEDDAH, SAUDI ARABIA – In the age of hyperconnectivity and cultural consciousness, the world isn’t just watching brands – it’s…
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From Insight to Impact: Regional work in focus for Cannes 2025
SINGAPORE – Ahead of Cannes Lions 2025, BBDO Asia‘s Creative council brings attention to five regional campaigns that reflect the intersection…
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Habemus papam: What’s in it for the equality movement in the Philippines?
MANILA, PHILIPPINES – When Cardinal Robert Prevost was elected as the 267th Pope on May 8, 2025 — taking the…
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Know your place: BETC Founder Rémi Babinet redefines the role of ad agencies through ‘cultural agency’ and highlights the importance of office locations
LONDON, UK – Agency BETC needs no introduction to fans of its award-winning ads for iconic French brands like Canal+,…
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Design Army’s Pum Lefebure on the power of culture, curiosity, and why ‘good design moves business’
LONDON, UK – In the vast world of creativity and advertising, design has always been a crucial vehicle to transport…
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D&AD President Kwame Taylor-Hayford on the evolving definition of creative leadership: ‘Embrace disruption and be fearless’
LONDON, UK – Art, culture, and activism have long been powerful forces that shape communities and societies. They challenge norms,…
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The serious business of play: Emma Perkins spills LEGO’s secret sauce to success
LONDON, UK – LEGO is one of the world’s biggest toy brands and it’s got some big numbers to go…
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DoubleVerify releases global insights report on the state of streaming in 2025
MANILA, PHILIPPINES — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released…
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What it takes to win at the APAC Stevie Awards, according to 6 Jury Heads
SEOUL, SOUTH KOREA – Behind every achievement recognized at the 2025 Asia-Pacific Stevie Awards is a meticulous process of documentation,…
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What makes good nutrition labels? A recap of the Think Tank for Effective Front-of-Pack Labels with Mondelēz International
MANILA, PHILIPPINES – To get that energy boost, people need to consume food daily. While some prefer preparing something instant…
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