Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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UK advertising records £42.6bn spend in 2024: WARC Expenditure Report
LONDON, UK – The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 10.4% increase in investment to a total of £42.6bn in 2024. The latest dataset shows…
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How to keep Pinoys tapping: Adjust drops the playbook for mobile app growth in PH
MANILA, PHILIPPINES – Marketers in The Philippines are facing a million-peso question: How do you not just capture but captivate…
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Digital 2025 April Statshot: Southeast Asians among the world’s highest short-form video consumers
SINGAPORE, SINGAPORE – Southeast Asians are some of the world’s top consumers of online video content, according to the latest Digital 2025: April Statshot released by We Are Social, the socially-led creative agency, and Meltwater, a global leader in…
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The majority of APEC countries believe urgent action is needed on climate change or we risk failing future generations, IPSOS 2025 study says
MANILA, PHILIPPINES – Two thirds of the APEC region (66%) agreed that their country should do more in the fight…
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Global newsbrand ad spend down to $32.3 billion in 2025 as advertisers increasingly favor user generated content
LONDON, UK – The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts –…
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Embracing Digital Reading: The rise of online newspapers and blogs
MANILA, PHILIPPINES – The digital revolution continues to reshape our reading habits, as a recent survey reveals a growing preference…
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ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility
LONDON, UK – ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote…
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Havas unveils new segmentation model as Aussies shift from ‘mateship’ to ‘me-ship’ with security as top value
SYDNEY, AUSTRALIA – Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched…
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Digital transformation projects cost $10.9M on average, yet 37% still fail, VML Global study says
NEW YORK, USA – VML, a global brand creative and digital transformation company today released comprehensive, multi-market research revealing that,…
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Adjust Report: APAC powers global gaming app growth amid shifting trends
SINGAPORE – Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, revealing APAC’s role as…
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Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
LONDON, UK – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting…
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Performance marketers hit a wall: Social media ad spend shows diminishing returns
GLOBAL – Performance marketers are feeling the squeeze as nearly 75% report diminishing returns on their social media ad investments,…
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Regional growth booming for startups in 2024, a QBO Innovation study says
MANILA, PHILIPPINES – The Philippine startup ecosystem is experiencing significant growth, with regional hubs expanding across the country. This is…
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