Brand & BusinessPress Release

Mang Inasal clinches double Silver at ASEAN PR Excellence Awards

MANILA, PHILIPPINES – Mang Inasal, the Philippines’ Grill Expert, proudly took home two Silver trophies at the 5th ASEAN PR Excellence Awards, a prestigious regional event that recognizes outstanding achievements in public relations across Southeast Asia.

The brand’s Mang Inasal Nation Facebook Group received Silver in the Best Communication Use of Social Media category. The group has become a vibrant online community where fans share personal stories, cherished memories, and their unwavering love for the brand – demonstrating how social media can be harnessed to build authentic, enduring connections.

Meanwhile, the brand’s 2024 Pork BBQ Launch secured Silver under the Best Communication Use of Digital category. Far from a traditional product rollout, the campaign transformed the launch into a nationwide celebration powered by community engagement and digital storytelling, successfully deepening Mang Inasal’s resonance among Filipino consumers.

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“We are honored to be recognized on the ASEAN stage and proud of how our team continues to elevate the way we connect with our consumers,” said Mang Inasal Marketing Head Allan C. Tan. “These awards affirm the strength of our approach, with PR efforts grounded in real stories and shared experiences that our community brings to life with every post, comment, and celebration.” 

These recognitions further solidify Mang Inasal’s position as a force in both the local and regional marketing landscape. In 2025 alone, the brand has garnered 10 major national and international awards. Notably, it won its first-ever Tambuli Award, earning Bronze in the Tambuli Origins category for its Love the Flavors, Love the Philippines campaign – an initiative done in collaboration with the Department of Tourism that highlighted Filipino heritage and flavors through community driven storytelling.

From ihaw-sarap offerings to heartfelt campaigns, Mang Inasal continues to prove that purposeful branding, fueled by genuine community engagement, creates lasting impact.

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