InsightPress Release

Havas Prosumer report addresses rising concern for mental health disorders

MANILA, PHILIPPINES — As the world emerges from the shadows of the Covid-19 pandemic, a new challenge looms large: the silent and pervasive epidemic of mental health disorders.

Recent data reveals alarming statistics. Globally, The World Health Organization estimates that one in eight individuals worldwide live with a mental health condition. In the Philippines, 41% of Filipino Prosumers (consumers who are from 15% to 20% of the population who are at the forefront of emerging trends, behaviors, beliefs, and attitudes) admit to grappling with mental health issues; this figure skyrockets to 73% among Filipino Gen-Zs, indicating that they are more likely to experience mental health conditions than the average Filipino.

With 95% of Filipino Prosumers agreeing that mental health is one of the most pressing issues of our times, and 91% saying that “mental health is as important as physical health,” the urgency to address this crisis is apparent.


However, the conversation remains subdued, clouded by societal stigmas and misconceptions.

Many who suffer from mental health issues tend to mask their true emotions in order to fit in society and in work situations; in fact, 70% of Filipino Prosumers feel compelled to mask their true feelings due to societal expectations of presenting a facade of wellbeing and wellness. Certain stigmas perpetuate this silence. Many dismiss mental health disorders as fleeting emotions or attribute them to a generation that is “weak.”

The misguided notion that mental wellness is a choice and that individuals can simply “suck it up” or “will themselves better,” further narrows the doors to an open dialogue. Such misconceptions leave countless individuals feeling isolated and kept away from the help that they need.

While current events like inflation and the socio-political climate contribute to mental stress, personal concerns like familial relationships, personal financial stability, and job security still affect people on a deeper level.

Close to half (49%) of Filipino Prosumers identified their personal and family situation as a factor with the greatest impact on their personal wellbeing. In comparison, only 20% have identified the economic situation as having the greatest impact on their mental health, and Covid-19 was only identified by 18%.

“The path forward requires collective action. Public and private entities establishing robust support systems is one step closer to addressing mental health matters. At Havas Ortega, we open the conversation on self-care and relaxation through our TALK Initiative. We also have an employee assistance program that enables our people living with mental health conditions to not only survive at work but to also thrive and grow,” said Jos Ortega, Chairman and CEO of Havas Ortega.

For Filipino companies and brands, adherence to the Philippine Mental Health Law is the starting point. However, it is necessary to go beyond mere compliance with the law: Recognizing that employees have physical and mental wellbeing needs is the foundation of helping them grow holistically as individuals.

He added, “By fostering an environment that encourages mental health discussions through advertising and marketing, businesses can be at the forefront of combating the silent pandemic of mental health disorders, ensuring a brighter, healthier future for all Filipinos.”

Partner with adobo Magazine

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