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Havas unveils new segmentation model as Aussies shift from ‘mateship’ to ‘me-ship’ with security as top value
SYDNEY, AUSTRALIA – Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched…
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Digital transformation projects cost $10.9M on average, yet 37% still fail, VML Global study says
NEW YORK, USA – VML, a global brand creative and digital transformation company today released comprehensive, multi-market research revealing that,…
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Adjust Report: APAC powers global gaming app growth amid shifting trends
SINGAPORE – Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, revealing APAC’s role as…
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Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
LONDON, UK – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting…
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Performance marketers hit a wall: Social media ad spend shows diminishing returns
GLOBAL – Performance marketers are feeling the squeeze as nearly 75% report diminishing returns on their social media ad investments,…
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Regional growth booming for startups in 2024, a QBO Innovation study says
MANILA, PHILIPPINES – The Philippine startup ecosystem is experiencing significant growth, with regional hubs expanding across the country. This is…
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Mars United Commerce ANZ releases fourth edition of Retail Media Report Card
SYDNEY, AUSTRALIA – Mars United Commerce, part of Publicis Groupe, has released the fourth edition of the ANZ Retail Media Report Card,…
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‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t…
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ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored…
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Philippines takes the lead in GenAI adoption as Filipinas embrace career growth
MANILA, PHILIPPINES — Women are powering up in the Philippines as they take the lead in Generative AI (GenAI) adoption…
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Security industry embraces mobile credentials, biometrics, and AI, new trends report from HID finds
MANILA, PHILIPPINES – As organizations navigate an increasingly complex threat landscape, security leaders are making strategic shifts toward unified platforms…
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Global ad market faces $20B downgrade amid trade disruptions
LONDON, UK – The global advertising landscape is bracing for impact as fresh forecasts slash growth expectations by nearly $20…
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ADFEST 2025: Ernest Snyder and Kimberly Fuller is bringing home newfound inspiration, perspective to Manila after Young Lotus 2025 competition
PATTAYA, THAILAND – Every year, ADFEST hosts a Young Lotus workshop and competition crafted for young creative professionals across the…
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