Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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‘There is courage in being different’: Jayme HQ Founder Merlee Jayme on embracing neurodiversity at CreativeFest 2025
MANILA, PHILIPPINES – In a world where creative ideas risk blending into a sea of sameness, standing out has never…
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Beyond the booking: impact.com drops first APAC Travel Report
SINGAPORE – In its inaugural APAC travel marketing report, “Beyond the Booking: Where APAC Travel Brands Are Investing for Growth,”…
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Dentsu Thailand CCO Subun Khow proves culture is the ultimate creative edge at CreativeFest 2025
MANILA, PHILIPPINES – Visiting the Philippines for the first time, Subun Khow, Chief Creative Officer of Dentsu Thailand, marveled the…
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AI, price power and the experimentation boom: Inside the future of ad measurement
GLOBAL – Measurement has come a long way, but it’s still not quite where advertisers need it to be. The…
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GroupM highlights why Programmatic is the future for the Philippines in ‘From Bid to Attention’ forum
MANILA, PHILIPPINES – Filipinos spend an average of 10 hours online daily — with over six hours on the open…
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How in-house agencies are taking the lead in brand creativity according to new MikeTeevee report
GLOBAL – Once relegated to tactical support roles, in-house teams are now claiming center stage and according to MikeTeevee’s new…
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What’s on the front matters: A quick guide to front-of-pack labels (and why you should care)
MANILA, PHILIPPINES – When you’re in the grocery store, how do you decide which food to grab? Maybe you’re checking…
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Creative confidence is waning: LIONS’ The State of Creativity 2025 report says
CANNES, FRANCE – Creative confidence, the belief in bold and original creative ideas as a driver of business success, is…
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Philippine hiring trends: Growth holds steady, but is tech losing steam?
MANILA, PHILIPPINES – The pulse of the Philippine job market is still beating strong, registering an 11% annual upswing in…
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UK advertising records £42.6bn spend in 2024: WARC Expenditure Report
LONDON, UK – The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 10.4% increase in investment to a total of £42.6bn in 2024. The latest dataset shows…
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How to keep Pinoys tapping: Adjust drops the playbook for mobile app growth in PH
MANILA, PHILIPPINES – Marketers in The Philippines are facing a million-peso question: How do you not just capture but captivate…
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Digital 2025 April Statshot: Southeast Asians among the world’s highest short-form video consumers
SINGAPORE, SINGAPORE – Southeast Asians are some of the world’s top consumers of online video content, according to the latest Digital 2025: April Statshot released by We Are Social, the socially-led creative agency, and Meltwater, a global leader in…
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The majority of APEC countries believe urgent action is needed on climate change or we risk failing future generations, IPSOS 2025 study says
MANILA, PHILIPPINES – Two thirds of the APEC region (66%) agreed that their country should do more in the fight…
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