Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Strategy consultant Jerico Lugo says AI is your most formidable ally as a new consultant
MANILA, PHILIPPINES – The Asian Institute of Management just formalized business consulting as a certified profession. Highly decorated, technical professionals…
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AI, authenticity drive Lazada’s record setting 11.11 performance
SINGAPORE — Lazada, Southeast Asia’s leading eCommerce platform, concluded its 11.11 Biggest Sale of the Year with standout performance that underscores…
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MiQ’s global study highlights AI opportunity gap for marketers
GLOBAL — Artificial intelligence is quickly becoming a focal point of modern advertising, powering everything from media planning to creative optimisation.…
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Nielsen CMV Rural Survey highlights media and consumption trends among rural Filipinos
MANILA, PHILIPPINES – The latest Nielsen Consumer & Media View (CMV) Rural Survey has revealed key insights into the habits, preferences, and platforms…
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Schneider Electric’s Green Impact Gap Report reveals 46% gap between goals and action
MANILA, PHILIPPINES – Schneider Electric, a global energy technology leader, today announced the results of its annual Green Impact Gap survey…
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Havas Red unveils six global trends defining experiential marketing in 2026
SINGAPORE – Havas Red today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”, offering…
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Meltwater, We Are Social report highlights Philippines’ digital maturity
MANILA, 6 NOVEMBER 2025 — Meltwater, a global leader in media, social, and consumer intelligence, together with We Are Social, today…
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adoboTalks Podcast: How Graphic artist AJ Dimarucot builds a global creative career on his own terms through freelance security
MANILA, PHILIPPINES – In the Filipino creative landscape, few names resonate with the dual force of global credibility and unwavering…
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Dentsu unveils 2026 Media Trends: Human Truths in the Algorithmic Era
GLOBAL – Dentsu has unveiled its 2026 Media Trends report, Human Truths in the Algorithmic Era, revealing how three enduring human…
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Creative commitment drives campaign success, finds latest WARC report
GLOBAL – Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness…
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Superbrands study reveals AI, inflation are redefining brand loyalty in Singapore
SINGAPORE — The majority of consumers in Singapore have been altering their purchasing habits due to higher living costs, AI-driven…
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Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority,’ and AI use tops 1 billion
SINGAPORE – Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency,…
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Inside the audience’s mind: The power of psychological PR campaigns
JEDDAH, SAUDI ARABIA – The integration of psychology into marketing and public relations has become both widespread and profoundly effective.…
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