Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Affiliate marketing takes center stage in Southeast Asia’s influencer led e-commerce boom, according to impact.com and Cube joint study
SINGAPORE – Affiliate marketing is no longer a supporting player in Southeast Asia’s e-commerce evolution, it has become a central…
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Singapore consumers at the forefront of cross-border eCommerce, new Airwallex study reveals
SINGAPORE – Singaporean consumers are emerging as leaders in the global eCommerce landscape, embracing international shopping with sophistication and high expectations…
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The Philippines leads Southeast Asia in job Market activity, according to Jobstreet by SEEK
MANILA, PHILIPPINES – The Philippines has emerged as Southeast Asia’s most dynamic employment hub, boasting the highest level of job…
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Smarter pricing through science: Acuity Pricing and Richard Shotton unveil ten behavioural insights for profitability
LONDON, UK – In a world where pricing can make or break brand success, Acuity Pricing, the pricing data intelligence…
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Dentsu APAC Consumer Mindset Survey: APAC consumer sentiment dips as Gen Zs feel the pinch
SINGAPORE – Dentsu’s APAC Consumer Q2 2025 Survey has shown consumer sentiment falling amid rising recession fears, with younger and…
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Happiness is the new brand currency: How APAC consumers are redefining loyalty in the transformation economy
SINGAPORE – A new regional study by Collinson International reveals that eight in ten consumers in Asia Pacific now look to brands…
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The Future of Programmatic 2025: New research by WARC explores major trends in programmatic advertising
LONDON, UK – WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights…
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Confidence rebounds among Australian marketers, reaching highest levels in three years
AUSTRALIA – Confidence among Australian marketers has surged to its highest point in three years, with 71% of professionals expressing…
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Guinness tops YouGov’s 2025 Most Recommended Brands in the U.S.
NEW YORK, USA – In a new report by international market research firm YouGov, Guinness has emerged as the most…
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Asia’s mobile app economy grows by 150%: AppsFlyer unveils 2025 State of App Marketing in Asia report
SINGAPORE – AppsFlyer today unveiled its comprehensive State of App Marketing in Asia 2025 report, revealing the region’s remarkable mobile…
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5 key ecommerce marketing trends by Taboola Research
NEW YORK, USA – Taboola, a global leader in delivering performance at scale for advertisers, has announced five key eCommerce marketing trends in 2025, with retail eCommerce sales…
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Can brands still seduce the loneliest generation?
MANILA, PHILIPPINES – Social scientists are alarmed. Marketers and brands are even more panicked. We are witnessing a peculiar crisis.…
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Manila-based CAD Studios steps into the ‘world of creativity’ at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, creativity and ingenuity took center stage. As the…
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