Insight & Intelligence
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WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
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Meltwater looks into the cost-of-living crisis among Singaporeans on social media
SINGAPORE — The ongoing cost-of-living crisis is reshaping the way Singaporeans discuss and manage their finances. A new study by…
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Superapps have the potential tounlock opportunities for banks and financial institutions in the Philippines, says Publicis Sapient
MANILA, PHILIPPINES — The Philippines has witnessed an upsurge in the superapp economy, garnering immense popularity among Filipino consumers, with…
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Latest insights into the evolving landscape of Southeast Asian consumers unveiled
MANILA, PHILIPPINES — Southeast Asia consumer confidence is on track for a rebound as value-seekers embrace new “needs,” according to Meta,…
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Cypher Learning shares insights on the ‘next chapter in technology evolution’ according to CEO Graham Glass
MANILA, PHILIPPINES — In an era driven by technological innovation, the anticipation of upcoming trends holds pivotal significance for staying…
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Holiday spending skyrockets in Southeast Asia, says InMobi report
SINGAPORE – Retail will be booming again in Southeast Asia this holiday season, according to new research from InMobi, a leading provider of marketing and monetization technologies that propel business growth.…
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Telenor Asia’ reveals 5 ways mobile is improving people’s digital lives in its latest study
SINGAPORE — Across the region, people are using their mobile devices to improve relationships, get ahead in their work, learn skills…
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GoDaddy’s new survey reveals that Filipino businesses plan on investing in building their own websites
MANILA, PHILIPPINES — GoDaddy Inc., the company that helps entrepreneurs thrive, released the second set of survey findings from its GoDaddy 2023…
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Truelogic on navigating the shift from Universal Analytics to Google Analytics 4
MANILA, PHILIPPINES — On July 01, Universal Analytics (UA) ceased recording website data, and Google Analytics 4 (GA4) became the…
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WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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Influencers and creators must evolve to thrive, Carlo Ople emphasizes at Digimax: IMMAP Digicon 2023
MANILA, PHILIPPINES — Carlo Ople, Founder and CEO of the Unbox Group of Companies, delivered his talk, “Path Forward: How…
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Meltwater’s Weldon Fung on embracing the cookieless era at Digimax: IMMAP Digicon 2023
MANILA, PHILIPPINES — For years, marketers have been using cookies to gather data from website visitors in order to improve…
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Nas.io’s Jacq Lim shares the key to nurturing online communities
MANILA, PHILIPPINES — One of the key takeaways from DIGIMAX: IMMAP Digicon 2023 was that a good story, together with…
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