Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Bridging the empathy gap: Why insight outperforms intuition in marketing
In today’s fractured marketing landscape, intuition alone is no longer enough. A new report from Effie and Ipsos Creative Excellence…
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Gerety Awards 2025: Jurors give a sneak peek into what it’s like in the jury room, and how they chose this year’s winners
MANILA, PHILIPPINES – This year’s Gerety Awards has finally come to a close, with a record participation of 270 judges…
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ADMA releases landmark report on AI in marketing as part of its mission to lead on responsible AI adoption in business
SYDNEY, AUSTRALIA – The Association for Data-Driven Marketing and Advertising (ADMA) has released AI, Talent & Trust: A New Blueprint…
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Initiative Philippines sparks AI revolution for clients
MANILA, PHILIPPINES – As an agency brave enough to address the elephant in the room, Initiative Philippines recently hosted a…
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When visibility becomes survival: Intersex Philippines launches national advocacy
MANILA, PHILIPPINES – On a humid August afternoon inside The Astbury Club in Makati, a quiet revolution began. The walls…
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Dentsu India unveils ‘Roaring Bengal’ Report as strategic keystone in its bharat vision
INDIA – Dentsu India, in strategic collaboration with The Bengal Chamber of Commerce & Industry (BCC&I), has unveiled the inaugural “Roaring…
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Value driven sophistication: The rise of Programmatic Digital Out-of-Home (pDOOH) in China
LONDON, UK – As China’s digital advertising ecosystem continues to evolve, programmatic digital out-of-home (pDOOH) advertising has emerged as a…
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APAC retailers double down on customer loyalty amid economic uncertainty
MANILA, PHILIPPINES – Amid economic headwinds and evolving consumer expectations, four in five retailers across the Asia Pacific (APAC) region…
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Filipino creators transform podcasting as Spotify becomes more visual and interactive
MANILA, PHILIPPINES – The Philippine podcasting scene is undergoing a seismic shift as creators lean into the power of video…
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The new age of search: Why social and video platforms are redefining discovery and purchase
LONDON, UK – Search advertising is no longer confined to traditional engines. A new wave of digital behavior, driven by…
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Compensatory wellness: The new normal for Taiwan’s health conscious consumers
TAIPEI, TAIWAN – In an age where indulgence and self-care coexist, a striking cultural shift is redefining what it means…
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Ad fatigue accelerates in Southeast Asia: Why brands must rethink repetitive advertising in a fragmented media landscape
SINGAPORE – As media consumption across Southeast Asia continues to fragment, a new regional study reveals a pressing concern for…
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Beyond the Algorithm: Ogilvy Creator Camp redefines influence, social commerce, and the business of connection
MANILA, PHILIPPINES – At the close of Ogilvy Philippines’ Creator Camp—a full-day learning lab designed to equip content creators with the…
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