Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Adjust Report: APAC powers global gaming app growth amid shifting trends
SINGAPORE – Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, revealing APAC’s role as…
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Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
LONDON, UK – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting…
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Performance marketers hit a wall: Social media ad spend shows diminishing returns
GLOBAL – Performance marketers are feeling the squeeze as nearly 75% report diminishing returns on their social media ad investments,…
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Regional growth booming for startups in 2024, a QBO Innovation study says
MANILA, PHILIPPINES – The Philippine startup ecosystem is experiencing significant growth, with regional hubs expanding across the country. This is…
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Mars United Commerce ANZ releases fourth edition of Retail Media Report Card
SYDNEY, AUSTRALIA – Mars United Commerce, part of Publicis Groupe, has released the fourth edition of the ANZ Retail Media Report Card,…
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‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t…
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ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored…
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Philippines takes the lead in GenAI adoption as Filipinas embrace career growth
MANILA, PHILIPPINES — Women are powering up in the Philippines as they take the lead in Generative AI (GenAI) adoption…
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Security industry embraces mobile credentials, biometrics, and AI, new trends report from HID finds
MANILA, PHILIPPINES – As organizations navigate an increasingly complex threat landscape, security leaders are making strategic shifts toward unified platforms…
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Global ad market faces $20B downgrade amid trade disruptions
LONDON, UK – The global advertising landscape is bracing for impact as fresh forecasts slash growth expectations by nearly $20…
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ADFEST 2025: Ernest Snyder and Kimberly Fuller is bringing home newfound inspiration, perspective to Manila after Young Lotus 2025 competition
PATTAYA, THAILAND – Every year, ADFEST hosts a Young Lotus workshop and competition crafted for young creative professionals across the…
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ADFEST 2025: Un Wuthisak says he never found himself funny despite being one of Thai advertising’s biggest comedic genius
PATTAYA, THAILAND – Factory 01‘s Anarkaporn “Un” Wuthisak, known for his comedic genius in Thailand’s creative industry, joined BBDO Bangkok’s…
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David Guerrero, Nick Wood, and Arthur Tsang prove why sound shouldn’t be an afterthought at ADFEST 2025
PATTAYA, THAILAND – At ADFEST 2025, the theme “COLLIDE” was at the heart of every conversation, sparking ideas and creativity…
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