Insight & Intelligence
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Andreas Krasser provides a snapshot of DDB Hong Kong’s resilience and success amid the city’s turbulent years
MANILA, PHILIPPINES — The past few years have been a turbulent time for the creative industry everywhere, and Hong Kong…
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The power of a power — Lex Remalante on her See It Be It experience at Cannes Lions 2023
CANNES, FRANCE — See It Be It is a female latent acceleration program at Cannes Lions International Festival of Creativity…
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The Age of Cynicism and the rise of personal purpose, outlined by Havas’ Meaningful Brands 2023 study
MUMBAI, INDIA — The latest edition of Havas‘ proprietary Meaningful Brands 2023 report reveals how consumers have moved from being cynical…
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Cheil Worldwide’s Malcolm Poynton on what makes a work worthy of a Sustainability Development Goals Lion at Cannes
CANNES, FRANCE — The Cannes Lions International Festival of Creativity came to a close last June 23, and with its conclusion,…
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FWD Insurance releases data on growing concern among Filipinos on the effects of post-pandemic inflation to their mental health
MANILA, PHILIPPINES — A recent global survey conducted by FWD Group Holdings Limited revealed that the ongoing economic challenges are…
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The transformative potential of influencer marketing, according to Dentsu India’s latest reports
DELHI, INDIA — Dentsu India has released its latest dentsu Insights report titled “Impact Of Influencer Marketing In India.” The report has been created in collaboration with Recogn — dentsu India’s research division, Boomlet Group — an Influencer Marketing & Crisis…
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Hakuhodo’s Sei-katsu-sha Forum 2023 reveals key characeristics of emerging middle class
TOKYO, JAPAN — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held ASEAN SEIKATSU-SHA FORUM 2023, announcing findings from…
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Premium OTT advertising more effective than mass streaming, study says
SINGAPORE — The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising…
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Study reveals almost 3 in 4 Southeast Asians are not getting a good night’s sleep
SINGAPORE — While a deep slumber may help prevent memory loss or the onset of Alzheimer’s disease for older adults,…
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WARC, Lions and ANA reveal Align, Build and Embed framework on driving a culture of creative impact at Cannes Lions
CANNES, FRANCE — WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released…
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Partipost’s ‘Asia Pacific Insights: Influencer Marketing Report 2023’ underlines the impact of nano influencers
SINGAPORE — Partipost, a leading influencer marketing platform in Asia, together with MSW Ventures, has announced the release of “Asia…
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Zappi reports an incline in creative effectiveness in 2023, outperforming pre-pandemic advertising
CANNES, FRANCE – Zappi, the market research platform for consumer-centric ad and product development, released its first annual State of Creative…
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73% of consumers globally say they trust content created by generative AI according to report
SINGAPORE — Capgemini Research Institute’s latest report, ‘Why consumers love generative AI’, explores how consumers globally are using generative artificial…
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