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Study reveals almost 3 in 4 Southeast Asians are not getting a good night’s sleep
SINGAPORE — While a deep slumber may help prevent memory loss or the onset of Alzheimer’s disease for older adults,…
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WARC, Lions and ANA reveal Align, Build and Embed framework on driving a culture of creative impact at Cannes Lions
CANNES, FRANCE — WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released…
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Partipost’s ‘Asia Pacific Insights: Influencer Marketing Report 2023’ underlines the impact of nano influencers
SINGAPORE — Partipost, a leading influencer marketing platform in Asia, together with MSW Ventures, has announced the release of “Asia…
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Zappi reports an incline in creative effectiveness in 2023, outperforming pre-pandemic advertising
CANNES, FRANCE – Zappi, the market research platform for consumer-centric ad and product development, released its first annual State of Creative…
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73% of consumers globally say they trust content created by generative AI according to report
SINGAPORE — Capgemini Research Institute’s latest report, ‘Why consumers love generative AI’, explores how consumers globally are using generative artificial…
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GCash Insider presents innovations to push ‘Passion Forward’ and unlock business success
MANILA, PHILIPPINES — Following the grand launch of GCash Insider last year, the Philippines’ top finance super app has kicked…
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MindNation and UN Women’s roundtable puts focus on mental health in the workplace
MANILA, PHILIPPINES — MindNation, a pioneering mental health and well-being company, partnered with UN Women Philippines to prioritize mental health…
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Brand legitimacy is the real power of social media, according to Truelogic
MANILA, PHILIPPINES — In the age of digital dominance, social media has emerged as a powerful force that goes beyond…
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HSBC, Cathay Pacific, McDonald’s among strongest brands in Hong Kong according to Design Bride and Partners and Kantar BrandZ report
HONG KONG — WPP global design agency Design Bridge and Partners and data analytics and brand consulting company Kantar have…
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8 in 10 Singapore B2B marketing leaders to increase use of Generative AI, says LinkedIn
SINGAPORE — After a challenging year, B2B marketing leaders in Singapore are starting to see the tides turn as optimism…
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Twilio’s latest consumer study reveals that Filipinos top ranks for openness to data sharing in APAC
MANILA, PHILIPPINES — A study from Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands,…
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With the continuous rise of anime comes several opportunities for marketers, Culture Group finds
SINGAPORE — The power of harnessing popular culture to build brand equity and boost consumer engagement has never been more…
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Hustle PH reveals 6 out of 10 Filipinos actively engage in ‘woke’ culture to amplify social issues
MANILA, PHILIPPINES — Filipinos are stepping up in the era of digital activism. According to the study produced by data…
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