Insight & Intelligence
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GCash Insider presents innovations to push ‘Passion Forward’ and unlock business success
MANILA, PHILIPPINES — Following the grand launch of GCash Insider last year, the Philippines’ top finance super app has kicked…
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MindNation and UN Women’s roundtable puts focus on mental health in the workplace
MANILA, PHILIPPINES — MindNation, a pioneering mental health and well-being company, partnered with UN Women Philippines to prioritize mental health…
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Brand legitimacy is the real power of social media, according to Truelogic
MANILA, PHILIPPINES — In the age of digital dominance, social media has emerged as a powerful force that goes beyond…
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HSBC, Cathay Pacific, McDonald’s among strongest brands in Hong Kong according to Design Bride and Partners and Kantar BrandZ report
HONG KONG — WPP global design agency Design Bridge and Partners and data analytics and brand consulting company Kantar have…
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8 in 10 Singapore B2B marketing leaders to increase use of Generative AI, says LinkedIn
SINGAPORE — After a challenging year, B2B marketing leaders in Singapore are starting to see the tides turn as optimism…
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Twilio’s latest consumer study reveals that Filipinos top ranks for openness to data sharing in APAC
MANILA, PHILIPPINES — A study from Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands,…
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With the continuous rise of anime comes several opportunities for marketers, Culture Group finds
SINGAPORE — The power of harnessing popular culture to build brand equity and boost consumer engagement has never been more…
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Hustle PH reveals 6 out of 10 Filipinos actively engage in ‘woke’ culture to amplify social issues
MANILA, PHILIPPINES — Filipinos are stepping up in the era of digital activism. According to the study produced by data…
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Eco-conscious Gen Zs and Millennials in Singapore are sparking the age of Green Dating, says Bumble
SINGAPORE — For World Environment Day, women-first dating app Bumble highlighted how attitudes towards the environment are impacting love lives.…
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Prosumers are willing to go frugal for greater good, according to Havas Creative India Prosumer Report 2023
MUMBAI, INDIA — Over the past century, the world shifted to an economic system in which growth is tied to…
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Milieu Insight survey shines light on the recycling habits of Southeast Asian consumers
SINGAPORE — Across Southeast Asia, the persistent prevalence of single-use plastic bottled water is evident, with 21% in the region…
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Self-definition and Pan-Asian creativity among the pillars of Gen Z behavior according to WGSN
SINGAPORE – WGSN, the global authority on trend forecasting, has revealed five pillars and priorities specific to Gen Z consumer…
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Creative Director Baris Gencel on AI’s impact on the creative process: ‘From brainstorming to reality’
SHANGHAI, CHINA — These days, one of the most notable developments in modern technology is Artificial Intelligence (AI), an intuitive…
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