Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Eco-conscious Gen Zs and Millennials in Singapore are sparking the age of Green Dating, says Bumble
SINGAPORE — For World Environment Day, women-first dating app Bumble highlighted how attitudes towards the environment are impacting love lives.…
Read More » -
Prosumers are willing to go frugal for greater good, according to Havas Creative India Prosumer Report 2023
MUMBAI, INDIA — Over the past century, the world shifted to an economic system in which growth is tied to…
Read More » -
Milieu Insight survey shines light on the recycling habits of Southeast Asian consumers
SINGAPORE — Across Southeast Asia, the persistent prevalence of single-use plastic bottled water is evident, with 21% in the region…
Read More » -
Self-definition and Pan-Asian creativity among the pillars of Gen Z behavior according to WGSN
SINGAPORE – WGSN, the global authority on trend forecasting, has revealed five pillars and priorities specific to Gen Z consumer…
Read More » -
Creative Director Baris Gencel on AI’s impact on the creative process: ‘From brainstorming to reality’
SHANGHAI, CHINA — These days, one of the most notable developments in modern technology is Artificial Intelligence (AI), an intuitive…
Read More » -
Wunderman Thompson’s latest report finds consumers want brands to deliver intense emotions and thrilling experiences
SINGAPORE — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a tumultuous few…
Read More » -
PRecious Communications launches operations in the Vietnam’s key business hubs
SINGAPORE — PRecious Communications, an integrated communications agency that executes award-winning traditional and digital communications campaigns, has established local operations…
Read More » -
YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
Read More » -
Influencer marketing in Asia remains to be untapped for certain categories, Emplifi report states
SINGAPORE – Emplifi, a leading customer engagement platform, released “Asia Pacific: State of Influencer Marketing Report,” a comprehensive look at…
Read More » -
Wunderman Thompson finds that for modern-day consumers, joy takes precedence
NEW YORK, USA — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a…
Read More » -
APAC has the Highest Video Viewability with SEA in the lead, according to DoubleVerify’s latest media report
SINGAPORE — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released its…
Read More » -
Spotify reveals data on podcast consumption among Filipinos as a door to community
MANILA, PHILIPPINES — Filipinos are finding comfort in podcasts, with nearly 40% noting that podcasts make them feel less lonely…
Read More » -
Packworks study reveals Filipinos spend an average of PHP 800 in sari-sari stores per month
PHILIPPINES — Filipinos allocated an average of PHP 800 for beverages and hygiene products, with alcohol and tobacco taking the…
Read More »