Insight & Intelligence
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Havas’ latest Meaningful Brands reports reveals insights surrounding a hyper-personalized purpose era for brands
PARIS, FRANCE — This week, Havas unveiled the latest edition of its annual global Meaningful Brands™ report, charting how rising…
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Bumble shows how the durian fruit is bonding singles in Singapore this season
SINGAPORE — They say you either love it or hate it, but for singles in Singapore it turns out having…
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Klarna data reveals next generation of shoppers ready for AI, AR and robots
LONDON, UK — New data released by Klarna, the global payments and shopping service, reveals how retailers will need to…
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Grab deliveries and orders spike significantly on Mother’s Day, says GrabAds report
MANILA, PHILIPPINES — Having close family ties is one of the hallmarks of Filipino culture. Hence, it comes as no…
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Truelogic Managing Partner Bernard San Juan III reveals the importance of brand storytelling
MANILA, PHILIPPINES — Did you know that 55% of people are more likely to buy a product in the future…
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Tetra Pak’s Trendipedia 2023 reveals consumer trends: Flexi-shopping, control, and ‘eatertainment’
KUALA LUMPUR, MALAYSIA — Tetra Pak, a world-leading processing and packaging solutions company, released key findings and insights from its…
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SCWO and Kantar Public release research findings on gendered stereotypes in leadership in Singapore
SINGAPORE — The Singapore Council of Women’s Organisation (SCWO), the national coordinating body of women’s organizations in Singapore, organized an…
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Synergy and YouGov reveal new consumer insights and trends for brand growth
MANILA, PHILIPPINES — Synergy Marketing Research + Strategic Consultancy, in collaboration with Newport World Resorts, recently hosted an exclusive event…
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4As releases 2022 Happiness Study to gain insights into current advertising employees
MANILA, PHILIPPINES — At least seven in every 10 employees are exploring job prospects with other companies regardless of how…
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This Year in Search 2022: Insights into the changing Filipino mindset
MANILA, PHILIPPINES — In today’s fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game.…
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Vero and Decision Lab release research findings to help brands understand the Philippines’ changing health and wellness needs
MANILA, PHILIPPINES – Award-winning communications consultancy Vero and behavioral design think tank Decision Lab have released a research paper titled…
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Tech innovation and social influence lead in tactics for commercial success, WARC Creative’s latest report finds
LONDON, UK — To help companies improve the business impact of their creative marketing, WARC Creative has released a report…
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In-person shopping remains strong, says Hustle PH study
MANILA, PHILIPPINES — In the age where digital shopping carts have seemingly taken over, Filipino shoppers are finding their way…
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