Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Wunderman Thompson’s latest report finds consumers want brands to deliver intense emotions and thrilling experiences
SINGAPORE — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a tumultuous few…
Read More » -
PRecious Communications launches operations in the Vietnam’s key business hubs
SINGAPORE — PRecious Communications, an integrated communications agency that executes award-winning traditional and digital communications campaigns, has established local operations…
Read More » -
YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
Read More » -
Influencer marketing in Asia remains to be untapped for certain categories, Emplifi report states
SINGAPORE – Emplifi, a leading customer engagement platform, released “Asia Pacific: State of Influencer Marketing Report,” a comprehensive look at…
Read More » -
Wunderman Thompson finds that for modern-day consumers, joy takes precedence
NEW YORK, USA — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a…
Read More » -
APAC has the Highest Video Viewability with SEA in the lead, according to DoubleVerify’s latest media report
SINGAPORE — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released its…
Read More » -
Spotify reveals data on podcast consumption among Filipinos as a door to community
MANILA, PHILIPPINES — Filipinos are finding comfort in podcasts, with nearly 40% noting that podcasts make them feel less lonely…
Read More » -
Packworks study reveals Filipinos spend an average of PHP 800 in sari-sari stores per month
PHILIPPINES — Filipinos allocated an average of PHP 800 for beverages and hygiene products, with alcohol and tobacco taking the…
Read More » -
Havas’ latest Meaningful Brands reports reveals insights surrounding a hyper-personalized purpose era for brands
PARIS, FRANCE — This week, Havas unveiled the latest edition of its annual global Meaningful Brands™ report, charting how rising…
Read More » -
Bumble shows how the durian fruit is bonding singles in Singapore this season
SINGAPORE — They say you either love it or hate it, but for singles in Singapore it turns out having…
Read More » -
Klarna data reveals next generation of shoppers ready for AI, AR and robots
LONDON, UK — New data released by Klarna, the global payments and shopping service, reveals how retailers will need to…
Read More » -
Grab deliveries and orders spike significantly on Mother’s Day, says GrabAds report
MANILA, PHILIPPINES — Having close family ties is one of the hallmarks of Filipino culture. Hence, it comes as no…
Read More » -
Truelogic Managing Partner Bernard San Juan III reveals the importance of brand storytelling
MANILA, PHILIPPINES — Did you know that 55% of people are more likely to buy a product in the future…
Read More »