Insight & Intelligence
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Tetra Pak’s Trendipedia 2023 reveals consumer trends: Flexi-shopping, control, and ‘eatertainment’
KUALA LUMPUR, MALAYSIA — Tetra Pak, a world-leading processing and packaging solutions company, released key findings and insights from its…
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SCWO and Kantar Public release research findings on gendered stereotypes in leadership in Singapore
SINGAPORE — The Singapore Council of Women’s Organisation (SCWO), the national coordinating body of women’s organizations in Singapore, organized an…
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Synergy and YouGov reveal new consumer insights and trends for brand growth
MANILA, PHILIPPINES — Synergy Marketing Research + Strategic Consultancy, in collaboration with Newport World Resorts, recently hosted an exclusive event…
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4As releases 2022 Happiness Study to gain insights into current advertising employees
MANILA, PHILIPPINES — At least seven in every 10 employees are exploring job prospects with other companies regardless of how…
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This Year in Search 2022: Insights into the changing Filipino mindset
MANILA, PHILIPPINES — In today’s fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game.…
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Vero and Decision Lab release research findings to help brands understand the Philippines’ changing health and wellness needs
MANILA, PHILIPPINES – Award-winning communications consultancy Vero and behavioral design think tank Decision Lab have released a research paper titled…
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Tech innovation and social influence lead in tactics for commercial success, WARC Creative’s latest report finds
LONDON, UK — To help companies improve the business impact of their creative marketing, WARC Creative has released a report…
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In-person shopping remains strong, says Hustle PH study
MANILA, PHILIPPINES — In the age where digital shopping carts have seemingly taken over, Filipino shoppers are finding their way…
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Truelogic’s Ibarra Villaseran introduces Digital Primer, underlines the importance of leveraging ‘the power of intent’
MANILA, PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
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Accenture, Mynt, and Maya lead LinkedIn’s 2023 Top Companies list in the Philippines
MANILA, PHILIPPINES — LinkedIn, the world’s largest professional network, has announced the 2023 Top Companies List in the Philippines, which…
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Get to know Asia’s youth with ‘The Vice Guide to Culture’
SINGAPORE — Asia’s youth are defining a new era, breaking free from conventional codes and asserting themselves unapologetically, shunning the…
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Study shows the positive impact of combining media placement and creative quality on ad effectiveness
SINGAPORE — Media placement and creativity work hand in hand when it comes to effective advertising strategies. A new study…
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Content reigns supreme in AVIA’s Future of Video India conference
MUMBAI, INDIA — The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with…
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