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Truelogic’s Ibarra Villaseran introduces Digital Primer, underlines the importance of leveraging ‘the power of intent’
MANILA, PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
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Accenture, Mynt, and Maya lead LinkedIn’s 2023 Top Companies list in the Philippines
MANILA, PHILIPPINES — LinkedIn, the world’s largest professional network, has announced the 2023 Top Companies List in the Philippines, which…
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Get to know Asia’s youth with ‘The Vice Guide to Culture’
SINGAPORE — Asia’s youth are defining a new era, breaking free from conventional codes and asserting themselves unapologetically, shunning the…
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Study shows the positive impact of combining media placement and creative quality on ad effectiveness
SINGAPORE — Media placement and creativity work hand in hand when it comes to effective advertising strategies. A new study…
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Content reigns supreme in AVIA’s Future of Video India conference
MUMBAI, INDIA — The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with…
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55% of Singaporeans and Malaysians show recurring travel plans, study says
SINGAPORE — More than half of Singaporeans and Malaysians (55%) who have travelled since the start of the year will…
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YouTube champions short-form content with these tips and tricks on content creation for Shorts
MANILA, PHILIPPINES — Internet trends evolve and in the 2020s or in the era of staying at home, short-form video…
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Search advertising to be worth $350.4 billion in 2023, and is set to be disrupted by AI and more, says WARC
LONDON, UK — Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored…
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Venture capital firms see great growth in bitcoin, the lightning network, and Boracay
MANILA, PHILIPPINES — As the US banking crisis and regulatory scrutiny continue to unfold, Bitcoin shows resilience by posting its…
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Despite challenges in 2023, reports show a rich future for the media advertising landscape
LOS ANGELES, USA — Digital marketers must contend with a multitude of challenges in 2023. From increased scrutiny over budgets…
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Exploring ‘budol’ culture with Vero Philippines’ Nicole Briones – from the finds, to the influencers, and all the trends
MANILA, PHILIPPINES — In recent years, TikTok has taken the world by storm with its short-form videos that are both…
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Filipino consumers seek brands to confront today’s societal issues, according to BBDO Asia report
MANILA, PHILIPPINES — Creative network BBDO Asia 1 has released the 13th edition of BBDO Voices titled “Brand Purpose in…
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New report from Havas reveals a long way to go in meeting CX expectations in India
MUMBAI, INDIA — The “X Index 2023” report by the Havas Group reports that in India, while brands have made…
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