Insight & Intelligence
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With the continuous rise of anime comes several opportunities for marketers, Culture Group finds
SINGAPORE — The power of harnessing popular culture to build brand equity and boost consumer engagement has never been more…
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Hustle PH reveals 6 out of 10 Filipinos actively engage in ‘woke’ culture to amplify social issues
MANILA, PHILIPPINES — Filipinos are stepping up in the era of digital activism. According to the study produced by data…
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Eco-conscious Gen Zs and Millennials in Singapore are sparking the age of Green Dating, says Bumble
SINGAPORE — For World Environment Day, women-first dating app Bumble highlighted how attitudes towards the environment are impacting love lives.…
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Prosumers are willing to go frugal for greater good, according to Havas Creative India Prosumer Report 2023
MUMBAI, INDIA — Over the past century, the world shifted to an economic system in which growth is tied to…
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Milieu Insight survey shines light on the recycling habits of Southeast Asian consumers
SINGAPORE — Across Southeast Asia, the persistent prevalence of single-use plastic bottled water is evident, with 21% in the region…
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Self-definition and Pan-Asian creativity among the pillars of Gen Z behavior according to WGSN
SINGAPORE – WGSN, the global authority on trend forecasting, has revealed five pillars and priorities specific to Gen Z consumer…
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Creative Director Baris Gencel on AI’s impact on the creative process: ‘From brainstorming to reality’
SHANGHAI, CHINA — These days, one of the most notable developments in modern technology is Artificial Intelligence (AI), an intuitive…
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Wunderman Thompson’s latest report finds consumers want brands to deliver intense emotions and thrilling experiences
SINGAPORE — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a tumultuous few…
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PRecious Communications launches operations in the Vietnam’s key business hubs
SINGAPORE — PRecious Communications, an integrated communications agency that executes award-winning traditional and digital communications campaigns, has established local operations…
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YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
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Influencer marketing in Asia remains to be untapped for certain categories, Emplifi report states
SINGAPORE – Emplifi, a leading customer engagement platform, released “Asia Pacific: State of Influencer Marketing Report,” a comprehensive look at…
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Wunderman Thompson finds that for modern-day consumers, joy takes precedence
NEW YORK, USA — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a…
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APAC has the Highest Video Viewability with SEA in the lead, according to DoubleVerify’s latest media report
SINGAPORE — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released its…
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