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How AI can pave the way for better ecommerce customer journeys according to Xtend CEO Karam Malhotra
MANILA, PHILIPPINES — If there is anything constant in marketing, it’s that phenomena and trends surrounding how customers behave will…
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Why SEA is key to Dailymotion’s growth, according to Chief Revenue and Business Officer Bichoï Bastha
MANILA, PHILIPPINES — When it comes to digital, Southeast Asia (SEA) continues to prove that it is a region booming…
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Malaysian consumers demand personalization and multiple payment options, says Adyen Malaysia Retail Report 2023
KUALA LUMPUR, MALAYSIA — Malaysian consumers are among the world’s most discerning shoppers, having high expectations of personalized shopping experiences…
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Philippines’ gender gap in STEM-related jobs remains biggest in the region, says LinkedIn
MANILA, PHILIPPINES — New data from LinkedIn – some of which was published recently in the World Economic Forum’s (WEF)…
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A touch of humanity: Inside Cheil Worldwide’s Grand-Prix winning ‘Knock Knock’
SEOUL, SOUTH KOREA — All around the world, domestic abuse is a problem oftentimes silenced by cultural nuances, inaccessible safe…
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Andreas Krasser provides a snapshot of DDB Hong Kong’s resilience and success amid the city’s turbulent years
MANILA, PHILIPPINES — The past few years have been a turbulent time for the creative industry everywhere, and Hong Kong…
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The power of a power — Lex Remalante on her See It Be It experience at Cannes Lions 2023
CANNES, FRANCE — See It Be It is a female latent acceleration program at Cannes Lions International Festival of Creativity…
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The Age of Cynicism and the rise of personal purpose, outlined by Havas’ Meaningful Brands 2023 study
MUMBAI, INDIA — The latest edition of Havas‘ proprietary Meaningful Brands 2023 report reveals how consumers have moved from being cynical…
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Cheil Worldwide’s Malcolm Poynton on what makes a work worthy of a Sustainability Development Goals Lion at Cannes
CANNES, FRANCE — The Cannes Lions International Festival of Creativity came to a close last June 23, and with its conclusion,…
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FWD Insurance releases data on growing concern among Filipinos on the effects of post-pandemic inflation to their mental health
MANILA, PHILIPPINES — A recent global survey conducted by FWD Group Holdings Limited revealed that the ongoing economic challenges are…
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The transformative potential of influencer marketing, according to Dentsu India’s latest reports
DELHI, INDIA — Dentsu India has released its latest dentsu Insights report titled “Impact Of Influencer Marketing In India.” The report has been created in collaboration with Recogn — dentsu India’s research division, Boomlet Group — an Influencer Marketing & Crisis…
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Hakuhodo’s Sei-katsu-sha Forum 2023 reveals key characeristics of emerging middle class
TOKYO, JAPAN — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held ASEAN SEIKATSU-SHA FORUM 2023, announcing findings from…
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Premium OTT advertising more effective than mass streaming, study says
SINGAPORE — The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising…
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