Insight & Intelligence
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WARC unveils insights from Cannes Creative Effectiveness Lions 2023 winners
SINGAPORE — WARC, the global authority on marketing effectiveness, has released “Creative Effectiveness Lions 2023 – Insights from the winners,” a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions,…
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Majority of Philippine businesses expect full cloud migration in two years, says Alibaba Cloud
MANILA, PHILIPPINES — A majority (85%) of Philippine businesses plan a full-scale cloud migration in two years, while more than…
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180 Amsterdam ECD Katrina Encanto on ‘why we need our girls on the pitch’
AMSTERDAM, NETHERLANDS — As a former football player and a Filipina herself, 180 Amsterdam Executive Creative Director Katrina Encanto reflected…
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Taxumo takes a look at important movements in Philippines online tax payments in its latest report
MANILA, PHILIPPINES — Taxumo, the country’s pioneer online tax filing and payment platform is back with its 2023 State of Online Taxation report,…
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Emplifi’s 2023 social media trends report shows Instagram reels usage up 86% by brands
SINGAPORE — Customer engagement platform Emplifi has released its “Unleashing the Power of Video: Key Trends Driving Social Media Engagement” report, offering marketers deep insights on Q2…
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The British Council sends 3 Filipino artists to represent the country at the The Great Escape and Soundcity Liverpool
MANILA, PHILIPPINES — In its 45 years in the Philippines, the British Council has connected hundreds of talented Filipinos to…
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PRBI Barometer highlights the growing significance of ethical PR
BANGALORE, INDIA — The impact of the dramatic events of 2022, Russia’s attack on Ukraine and the ensuing energy crisis…
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AC Ventures and BCG release groundbreaking report on Indonesia’s green growth potential
JAKARTA, INDONESIA — Indonesian early-stage venture capital firm AC Ventures (ACV) andmanagement consulting company Boston Consulting Group (BCG) have jointly…
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Truelogic reveals 5 ways to generate leads for your business online
MANILA, PHILIPPINES — Optimizing your website for lead generation is essential if you aim to achieve one of the primary…
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Creativity in the age of humans and machines — A glimpse of Cannes conversations on the era of AI
CANNES, FRANCE — The creative industry is seeing a huge transformation before its eyes. With the rapid acceleration of digital…
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The benefits outweigh the concerns when it comes to generative AI, according to Capgemini Research Institute’s survey results
SINGAPORE — 70% of executives believe that generative AI will enable organizations to widen the scope of the roles of…
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Oyo reveals travel trends in India this monsoon season with leisure travel at a rise
NEW DELHI, INDIA — The monsoon showers breathe a new life into the earth, giving travel enthusiast a perfect opportunity…
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TikTok boasts content and commerce converge through ‘shoppertainment’ solutions
JAKARTA, INDONESIA — At the recent Shoppertainment Summit in Jakarta Indonesia, TikTok, the leading destination for short-form mobile video, reiterated…
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