Insight & Intelligence
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A look at insights from Asia’s top thought leaders through Construct Digital’s podcast TransformAsians
SINGAPORE — TransformAsians, a series of candid conversations with Asia’s changemakers, showcases fascinating insights and hard-won lessons from thought leaders who…
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TotallyAwesome reveals that gaming improves mental health of Gen Zs, Gen Alpha in APAC
SINGAPORE — TotallyAwesome, APAC’s leading youth-first marketing and media platform for Gen Z, Gen Alpha, and families, released its annual…
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Klook reveals that experiences take center stage in travel planning for Asian Millennials and Gen Zs
MANILA, PHILIPPINES — Travel is no longer about crossing destinations off a checklist for Millennials and Gen Zs in Asia…
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5 signs it’s time to rebrand your business, according to Truelogic
MANILA, PHILIPPINES — Is it time to abandon ship on your brand? The question of when to rebrand your business…
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BBDO Guerrero’s David Guerrero on ‘Lessons from the White Lotus’ – creative tips from creator Mike White at Cannes Lions
CANNES, FRANCE — Creativity requires method. Storytelling, craft. Even if a smash hit television show or culture-bending campaign starts with…
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WARC Media Report Reveals Connected TV Growth Lags Behind Retail Media’s Surge
SINGAPORE — WARC Media’s latest Global Advertising Trends report, “Connected TV’s next episode,” has revealed that advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However,…
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The Philippines’ Internet Resilience ranks seventh in South East Asia: ahead of Myanmar and Cambodia, behind Singapore and Malaysia
VIRGINIA, USA — Today the Internet Society, a global, charitable nonprofit that works to keep the Internet open, globally-connected, and…
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Report reveals debt vulnerabilities and income disparity in SEA, cites borrowing habits and personal finance awareness in the region
SINGAPORE — As Southeast Asia grapples with the compounding challenges of inflation reflected by rising energy bills, food prices, and interest rates, a distinct financial landscape…
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Digital Primer: Truelogic’s Ibarra Villaseran on fractured interactions that make up ‘micro-moments’ in SEO
MANILA, PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
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‘What was I made for?’ asks Barbie, we say: to celebrate, to represent, to give voice, and to just be
MANILA, PHILIPPINES — Perhaps the most accurate description we can give to the Barbie craze that has taken over the…
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Influencer marketing trends that changed the game in 2023
MANILA, PHILIPPINES — In a recent article, global marketing consultancy R3 has highlighted a few key social media trends for…
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TikTok’s advertising revenue poised to defy 2023’s digital ad market slowdown
In a 2023 report by WARC Media, it was revealed that the digital advertising industry is currently experiencing a slowdown…
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Healthcare hiring on the rise in the Philippines, claims Foundit
MANILA, PHILIPPINES — Talent platform Foundit, formerly Monster APAC & ME, has published the foundit Insights Tracker (fit) for June…
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