Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Havas Media Network India releases whitepaper on the evolving ecommerce landscape in the country
GURUGRAM, INDIA — In a resounding declaration of intent, Havas Media Network India, the media arm of Havas India, has embarked on a relentless…
Read More » -
Industry leaders weigh in on the future of marketing in the age of AI at Google and IMMAP’s AImagine Marketing forum
MANILA, PHILIPPINES — AI has been sparking a lot of conversations lately due to apprehensions of making humans obsolete. However,…
Read More » -
The Misfits Camp Founder Merlee Cruz-Jayme on why finishing is the most crucial part of success
MANILA, PHILIPPINES — If you want to be successful, finish. On the surface, the idea of finishing appears straightforward. Yet,…
Read More » -
4As Malaysia CEO Khairudin Rahim weighs in on advertisers’ refusal to provide pitch disbursements
KUALA LUMPUR, MALAYSIA — The Association of Accredited Advertising Agents Malaysia (4As) has expressed concern over the emerging practice of advertisers including…
Read More » -
Global advertising spend to top $1trn for the first time next year, claims WARC
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that the global advertising spend…
Read More » -
Airbnb sees strong travel interest to the Philippines among Southeast Asian travelers
MANILA, PHILIPPINES — Latest data from Airbnb reveals that Airbnb Hosts and guests are emerging as key drivers of economic…
Read More » -
The Final Pitch host John Aguilar puts top Asian icons’ different ‘Methods to Greatness’ in book and docuseries
MANILA, PHILIPPINES — Discover the exclusive and unprecedented insight into the mindset, habits, and methods of top icons that have…
Read More » -
WARC: A new era of programmatic advertising beckons, but are advertisers prepared?
LONDON, UK — WARC, the global authority on marketing effectiveness, has released “The Future of Programmatic,” the latest WARC strategy…
Read More » -
A look at insights from Asia’s top thought leaders through Construct Digital’s podcast TransformAsians
SINGAPORE — TransformAsians, a series of candid conversations with Asia’s changemakers, showcases fascinating insights and hard-won lessons from thought leaders who…
Read More » -
TotallyAwesome reveals that gaming improves mental health of Gen Zs, Gen Alpha in APAC
SINGAPORE — TotallyAwesome, APAC’s leading youth-first marketing and media platform for Gen Z, Gen Alpha, and families, released its annual…
Read More » -
Klook reveals that experiences take center stage in travel planning for Asian Millennials and Gen Zs
MANILA, PHILIPPINES — Travel is no longer about crossing destinations off a checklist for Millennials and Gen Zs in Asia…
Read More » -
5 signs it’s time to rebrand your business, according to Truelogic
MANILA, PHILIPPINES — Is it time to abandon ship on your brand? The question of when to rebrand your business…
Read More » -
BBDO Guerrero’s David Guerrero on ‘Lessons from the White Lotus’ – creative tips from creator Mike White at Cannes Lions
CANNES, FRANCE — Creativity requires method. Storytelling, craft. Even if a smash hit television show or culture-bending campaign starts with…
Read More »