Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Truelogic’s podcast reveals encouraging economic landscape in the Philippines for 2023
MANILA, PHILIPPINES — In a recent episode of the Truelogic DX podcast titled The State of the Philippine Economy 2023,…
Read More » -
What the rise of ‘Boomerang Employees’ means for employers according to Robert Walters’ recent poll
MANILA, PHILIPPINES — Nearly 8 in 10 professionals (78%) in the Philippines have stated that they are open to returning…
Read More » -
7 out of 10 Filipinos are planning overseas travel, according to GrabAds survey
MANILA, PHILIPPINES — GrabAds, the advertising arm of Southeast Asian (SEA) superapp Grab, has released its latest SEA Travel Insights…
Read More » -
Network intelligence Ookla shares insights on the industry at this year’s Telecommunications Regulatory Summit
KUALA LUMPUR, MALAYSIA — Last July 16, 2023, network intelligence and connectivity insight Ookla hosted the Telecommunications Regulatory Summit for…
Read More » -
TikTok and TBWA tackle the potentials of storytelling in the emerging marketing landscape
SINGAPORE — TikTok and TBWA announced the release of a new whitepaper titled, “Storytelling in the Next Creative Renaissance,” which takes an in-depth look…
Read More » -
Havas Media Network India releases whitepaper on the evolving ecommerce landscape in the country
GURUGRAM, INDIA — In a resounding declaration of intent, Havas Media Network India, the media arm of Havas India, has embarked on a relentless…
Read More » -
Industry leaders weigh in on the future of marketing in the age of AI at Google and IMMAP’s AImagine Marketing forum
MANILA, PHILIPPINES — AI has been sparking a lot of conversations lately due to apprehensions of making humans obsolete. However,…
Read More » -
The Misfits Camp Founder Merlee Cruz-Jayme on why finishing is the most crucial part of success
MANILA, PHILIPPINES — If you want to be successful, finish. On the surface, the idea of finishing appears straightforward. Yet,…
Read More » -
4As Malaysia CEO Khairudin Rahim weighs in on advertisers’ refusal to provide pitch disbursements
KUALA LUMPUR, MALAYSIA — The Association of Accredited Advertising Agents Malaysia (4As) has expressed concern over the emerging practice of advertisers including…
Read More » -
Global advertising spend to top $1trn for the first time next year, claims WARC
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that the global advertising spend…
Read More » -
Airbnb sees strong travel interest to the Philippines among Southeast Asian travelers
MANILA, PHILIPPINES — Latest data from Airbnb reveals that Airbnb Hosts and guests are emerging as key drivers of economic…
Read More » -
The Final Pitch host John Aguilar puts top Asian icons’ different ‘Methods to Greatness’ in book and docuseries
MANILA, PHILIPPINES — Discover the exclusive and unprecedented insight into the mindset, habits, and methods of top icons that have…
Read More » -
WARC: A new era of programmatic advertising beckons, but are advertisers prepared?
LONDON, UK — WARC, the global authority on marketing effectiveness, has released “The Future of Programmatic,” the latest WARC strategy…
Read More »