Insight & Intelligence
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Award-winning storyteller Matthew Luhn shares the secret to great storytelling for businesses
MANILA, PHILIPPINES — In his keynote session at DIGIMAX: IMMAP Digicon 2023, “Storytelling for Business,” award-winning storyteller and author Matthew…
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AirAsia Philippines CFO Ray Berja says success is about giving, not gaining
MANILA, PHILIPPINES — Success goes beyond the material things in life, and lies in the value of giving, not gaining.…
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Initiative Philippines launches new OOH impact study
MANILA, PHILIPPINES — Initiative Philippines, the culturally-driven media agency within IPG Mediabrands, in partnership with its regional Culture, Insights, and Analytics…
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WARC shares insights on ecommerce’s role in the growth of the Beauty and Personal Care industry
LONDON, UK — The $430 billion global beauty market is at the vanguard of innovation in ecommerce. From experimenting with…
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For Filipinos, YouTube has become the new TV, says Google Philippines
MANILA, PHILIPPINES — In 2022, Google and Ipsos did a study that revealed a significant increase in YouTube viewership among…
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The scariest thing about Kenneth Dagatan’s In My Mother’s Skin is victim-blaming
MANILA, PHILIPPINES — In My Mother’s Skin, an Amazon Original horror film by Cebuano writer-director Kenneth Dagatan, opens on a…
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Havas Prosumer report addresses rising concern for mental health disorders
MANILA, PHILIPPINES — As the world emerges from the shadows of the Covid-19 pandemic, a new challenge looms large: the…
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Tech brands top Wunderman Thompson’s ranking of the world’s most inspiring B2B brands
SINGAPORE — Tech brands are the most inspiring brands in the world when it comes to B2B marketing, according to creative…
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Dentsu explores transformative forces reshaping the media landscape in new report
MUMBAI, INDIA — Creative network Dentsu has released its annual media trends report, titled “The Pace of Progress: dentsu 2024 Media Trends.” Created…
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Singapore brands invest in technology solutions to drive efficiency, reports Adobe research
SINGAPORE — Brands in Singapore are prioritizing customer experiences to drive growth, but are challenged by reduced budgets, according to…
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WARC releases The Future of Strategy 2023 with insights from almost 1,000 marketing strategists
LONDON, UK — As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery…
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Apple lands the top spot for Creative Brand of the Year in the latest Lions Creativity Report
CANNES, FRANCE — The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has recently been released and is available to…
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Data from Ogilvy reveals that SEA’s B2B sector is missing out on influencer marketing’s potential
SINGAPORE — B2B influence has reached a global tipping point to become one of the fastest-growing marketing priorities, according to…
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