Insight & Intelligence
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Dentsu explores transformative forces reshaping the media landscape in new report
MUMBAI, INDIA — Creative network Dentsu has released its annual media trends report, titled “The Pace of Progress: dentsu 2024 Media Trends.” Created…
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Singapore brands invest in technology solutions to drive efficiency, reports Adobe research
SINGAPORE — Brands in Singapore are prioritizing customer experiences to drive growth, but are challenged by reduced budgets, according to…
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WARC releases The Future of Strategy 2023 with insights from almost 1,000 marketing strategists
LONDON, UK — As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery…
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Apple lands the top spot for Creative Brand of the Year in the latest Lions Creativity Report
CANNES, FRANCE — The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has recently been released and is available to…
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Data from Ogilvy reveals that SEA’s B2B sector is missing out on influencer marketing’s potential
SINGAPORE — B2B influence has reached a global tipping point to become one of the fastest-growing marketing priorities, according to…
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WARC forecast Instagram’s global advertising revenue to reach $71bn in 2024
LONDON, UK — Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent…
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Emplifi unveils analysis on the airline industry’s weak points on social media
SINGAPORE — Customer engagement platform Emplifi released a comprehensive analysis of social media activity for global airline brands, focusing on…
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WARC study redefines metrics for success in performance marketing
LONDON, UK — WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of ecommerce advertising optimization and intelligence, has released new research into the…
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Spotify and adobo Magazine’s ‘Press Play on BER’ spotlights insights at pre-Christmas industry mixer
MANILA, PHILIPPINES — With Christmas in the Philippines in full force from September, Spotify Advertising, together with adobo Magazine, welcomed the…
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TBWA Asia’s Halal Wave unpacks the Muslim community’s approach to love and dating in its latest report
KUALA LUMPUR, MALAYSIA — In the digital age, love is just a swipe away. Dating behaviors have also changed post-pandemic,…
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50% of parents in APAC have questioned their decision to have children, says McCann Worldgroup Truth Central
SINGAPORE — The world is experiencing one of the most profound cultural shifts in how, when, who, and even if…
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Advertisers benefit from long lasting relationships with agency, says 4As Malaysia
KUALA LUMPUR, MALAYSIA — When it comes to marketing, advertisers have many options. They can choose to work with a…
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Dentsu Creative releases 2023 Global CMO Report ‘Creativity at a Crossroads’
LONDON, UK — Dentsu Creative’s 2023 Global CMO Report, “Creativity at a Crossroads,” reveals optimism from today’s marketing decision-makers in…
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