Insight & Intelligence
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Publicis Groupe and Havas dominate lead R3’s 2022 New Business League
NEW YORK, USA — 2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading…
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Insights behind Filipinos’ strong affinity to drinking during festivities revealed in Sari IQ study
MANILA, PHILIPPINES — Sari IQ, the sari-sari store market intelligence platform run by startup Packworks, recorded a five-fold increase in…
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Bumble reveals that more and more Filipino women are jumping on the ‘consciously single’ movement
MANILA, PHILIPPINES — The season of love is here and the societal pressure for romance has doubled. Although Valentine’s Day…
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WGSN calls out 13 consumer trends that will define 2023 and beyond
SINGAPORE – WGSN, the global authority on trend forecasting, revealed the forecasts for consumer behavior and lifestyles in 2023 and…
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Adobe Digital Trends report finds leading APAC brands are investing in content creation and workflow improvements this 2023
SINGAPORE – Computer software company Adobe released the 2023 Digital Trends Report, its 13th annual deep dive into brand marketing…
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Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
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WARC presents the DEI Hub, a one-stop destination for content on Diversity, Equity and Inclusion strategies
LONDON, UK — Diversity, inclusivity and social justice are cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being…
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From human touch to type expression: Canva Philippines names designs trends to try in 2023
MANILA, PHILIPPINES — As people optimistically embrace the new year, graphic design company Canva Philippines shares its predictions and top…
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InMobi’s latest report reveals Indonesian consumer habits surrounding Ramadan
SINGAPORE — InMobi, a leading provider of content, marketing, and monetization technologies that helps businesses fuel growth, has released the…
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Ogilvy Consulting’s ‘The 2030 Forecast’ predicts critical business implications and uncovers opportunities for brands and businesses
MANILA, PHILIPPINES — Ogilvy Consulting, the global strategy and innovation arm of the Ogilvy Group, has released “The 2030 Forecast,”…
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Ogilvy Philippines’ Group Executive Director and Head of Strategy on creativity and effectiveness
MANILA, PHILIPPINES — Coming out as Network of the Year in APAC Effie Awards 2022, Ogilvy Philippines’ Group Executive Director…
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Dentsu Creative unpacks what 2023 will mean for brands in its latest Trends Report
MUMBAI, INDIA — DENTSU CREATIVE has launched its 2023 Trends Report “A Tale Of New Cities,” which explores an age…
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Consumers in Asia are turning to their mobiles to boost leisure pursuits, says Telenor Asia
SINGAPORE — People across Asia are increasingly switching downtime pursuits into “up-time” opportunities, according to the latest installment of a…
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