Insight & Intelligence
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DDB and GroupM dominate Philippine R3 Business League in December 2022
MANILA, PHILIPPINES — R3 Worldwide has released its new business league for December 2022 in the Philippines. Creative agencies Rank…
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Dentsu Singapore Business Director for CXM Group Sophie Abdi shares her take on inclusive design
SINGAPORE – Sophie Abdi, Business Director for CXM Group of dentsu Singapore, shares with adobo Magazine her latest insights on why…
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AdForum reveals Alma and Pepsi’s work as most-awarded advertising campaign in 2022
NEW YORK, USA — The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With…
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W7Worldwide report cites the PR industry’s pivot to smarter strategies due to digital transformation
JEDDAH, SAUDI ARABIA — W7Worldwide released a report titled “Making the PR Impact in the Digital Age,” which focused on the state of the PR industry, its…
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B2B Future Shopper report says most B2B buyers want to buy via an avatar in the metaverse
LONDON, UK — The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology‘s new…
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WGSN’s Asia Shopper Forecast 2023 reveals what the future Asian consumers will look like
SINGAPORE — WSGN, the global authority on trend forecasting, has published its annual flagship Asian report titled “Asia Shopper Forecast…
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She Loves Data and Milieu Insight study shows strong demand among women to take courses to develop their professional skills
SINGAPORE — Singapore-headquartered She Loves Data (SLD), a global-not-for profit organization focused on creating fairer opportunity pools for women in…
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BBDO Asia report reveals how Asian consumers seek brand support in facing societal issues
SINGAPORE – BBDO Asia, one of the leading advertising networks in Asia, announced this week the release of its 13th edition…
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Publicis Groupe and Havas dominate lead R3’s 2022 New Business League
NEW YORK, USA — 2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading…
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Insights behind Filipinos’ strong affinity to drinking during festivities revealed in Sari IQ study
MANILA, PHILIPPINES — Sari IQ, the sari-sari store market intelligence platform run by startup Packworks, recorded a five-fold increase in…
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Bumble reveals that more and more Filipino women are jumping on the ‘consciously single’ movement
MANILA, PHILIPPINES — The season of love is here and the societal pressure for romance has doubled. Although Valentine’s Day…
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WGSN calls out 13 consumer trends that will define 2023 and beyond
SINGAPORE – WGSN, the global authority on trend forecasting, revealed the forecasts for consumer behavior and lifestyles in 2023 and…
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Adobe Digital Trends report finds leading APAC brands are investing in content creation and workflow improvements this 2023
SINGAPORE – Computer software company Adobe released the 2023 Digital Trends Report, its 13th annual deep dive into brand marketing…
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