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Google report reveals Filipino consumers look for identity, value, and joy
MANILA, PHILIPPINES — Google has released a report that shows how Filipinos connect with their identities, and how they seek…
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Dentsu India’s Digital Advertising Report 2023 explores expectations of the Indian consumer with the new digital economy
MUMBAI, INDIA — Creative agency dentsu India and information platform exchange4media has released the Digital Advertising Report 2023 which highlights…
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Serviceplan’s Twelve magazine offers a year review of the brand, media, and the communication industry
MUNICH, GERMANY — TWELVE, Serviceplan Group’s multi-award-winning, annual corporate publishing magazine, is designed to serve as a review of the…
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Poly and Debrett’s release first global etiquette guide for hybrid work
LONDON, UK — Poly, part of HP’s portfolio of hybrid work solutions, and Debrett’s, the renowned authority on modern etiquette, has…
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Humanizing brands, customer experience begs attention, ‘joy-conomy,’ and other 2023 forecasts to guide your year
MANILA, PHILIPPINES — It’s the New Year, and everyone is going into it with new mindsets, whether made up of…
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Meltwater and We Are Social reveal that people globally are becoming more discerning in their internet use
SINGAPORE — Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have…
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Bingo Soriano of Branding Nerd on the ’employer branding’ framework versus ‘branding’
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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The Latin American collective consumption: commercial individualism, ecommerce strength, and more
COLOMBIA — VMLY&R COMMERCE I Geometry Colombia has released the “Latin Shopper” research, citing the unique consumer behavior of shoppers across Latin America. As such,…
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Advertising Association and WARC release UK’s expenditure report, cites ongoing but slow growth
LONDON, UK —The latest quarterly data from the Advertising Association / WARC Expenditure Report show that UK advertising spend rose…
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Immersive CX is quickly becoming a game changer in APAC to ensure customers remain loyal
SINGAPORE — Software service company Zendesk, Inc. has released the company’s latest global “Customer Experience (CX) Trends Report,” revealing immersive…
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B2B marketers need to humanize their brands, says LinkedIn’s 2023 trends report
SYDNEY, AUSTRALIA – Despite an uncertain economic backdrop, challenging times also present opportunities for B2B brands. Marketers who double down…
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‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI
MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of…
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LinkedIn reveals 15 fastest-growing jobs in the Philippines and the tools to get recruited
MANILA, PHILIPPINES — From the rise in skills-based hiring to the demand for hybrid work, the employment landscape has been…
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