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Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
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WARC presents the DEI Hub, a one-stop destination for content on Diversity, Equity and Inclusion strategies
LONDON, UK — Diversity, inclusivity and social justice are cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being…
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From human touch to type expression: Canva Philippines names designs trends to try in 2023
MANILA, PHILIPPINES — As people optimistically embrace the new year, graphic design company Canva Philippines shares its predictions and top…
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InMobi’s latest report reveals Indonesian consumer habits surrounding Ramadan
SINGAPORE — InMobi, a leading provider of content, marketing, and monetization technologies that helps businesses fuel growth, has released the…
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Ogilvy Consulting’s ‘The 2030 Forecast’ predicts critical business implications and uncovers opportunities for brands and businesses
MANILA, PHILIPPINES — Ogilvy Consulting, the global strategy and innovation arm of the Ogilvy Group, has released “The 2030 Forecast,”…
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Ogilvy Philippines’ Group Executive Director and Head of Strategy on creativity and effectiveness
MANILA, PHILIPPINES — Coming out as Network of the Year in APAC Effie Awards 2022, Ogilvy Philippines’ Group Executive Director…
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Dentsu Creative unpacks what 2023 will mean for brands in its latest Trends Report
MUMBAI, INDIA — DENTSU CREATIVE has launched its 2023 Trends Report “A Tale Of New Cities,” which explores an age…
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Consumers in Asia are turning to their mobiles to boost leisure pursuits, says Telenor Asia
SINGAPORE — People across Asia are increasingly switching downtime pursuits into “up-time” opportunities, according to the latest installment of a…
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Google report reveals Filipino consumers look for identity, value, and joy
MANILA, PHILIPPINES — Google has released a report that shows how Filipinos connect with their identities, and how they seek…
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Dentsu India’s Digital Advertising Report 2023 explores expectations of the Indian consumer with the new digital economy
MUMBAI, INDIA — Creative agency dentsu India and information platform exchange4media has released the Digital Advertising Report 2023 which highlights…
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Serviceplan’s Twelve magazine offers a year review of the brand, media, and the communication industry
MUNICH, GERMANY — TWELVE, Serviceplan Group’s multi-award-winning, annual corporate publishing magazine, is designed to serve as a review of the…
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Poly and Debrett’s release first global etiquette guide for hybrid work
LONDON, UK — Poly, part of HP’s portfolio of hybrid work solutions, and Debrett’s, the renowned authority on modern etiquette, has…
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Humanizing brands, customer experience begs attention, ‘joy-conomy,’ and other 2023 forecasts to guide your year
MANILA, PHILIPPINES — It’s the New Year, and everyone is going into it with new mindsets, whether made up of…
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