Insight & Intelligence
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Strong client-agency relationships directly correlated to effective work, according to Aprais and WARC
LONDON, UK — New evidence shows that the strength of the relationship between clients and their agency has a direct…
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Yell Advertising launces generative AI platform, AI-DEATE LAB
BANGKOK, THAILAND – Yell Advertising CEO Dissara Udomdej introduced AI-DEATE LAB to the public for the first time at the…
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Emplifi reports Instagram as platform of choice for Singapore’s public sector
SINGAPORE — Emplifi, the leading unified customer experience platform, has released its “Singapore Government Social Media – 2022 in Review” report. The report highlights…
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Only 21% of users that install fintech apps sign up within first week, according to CleverTap
MUMBAI, INDIA — CleverTap, the modern integrated retention cloud, released its “Industry Benchmark Report for Fintech Apps 2022.” As fintech…
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Tata CLiQ Luxury on how to leverage new technologies on the metaverse and Web3
MUMBAI, INDIA — The Luxe Life is a flagship property of luxury lifestyle platform Tata CLiQ Luxury that offers an…
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DDB and GroupM dominate Philippine R3 Business League in December 2022
MANILA, PHILIPPINES — R3 Worldwide has released its new business league for December 2022 in the Philippines. Creative agencies Rank…
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Dentsu Singapore Business Director for CXM Group Sophie Abdi shares her take on inclusive design
SINGAPORE – Sophie Abdi, Business Director for CXM Group of dentsu Singapore, shares with adobo Magazine her latest insights on why…
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AdForum reveals Alma and Pepsi’s work as most-awarded advertising campaign in 2022
NEW YORK, USA — The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With…
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W7Worldwide report cites the PR industry’s pivot to smarter strategies due to digital transformation
JEDDAH, SAUDI ARABIA — W7Worldwide released a report titled “Making the PR Impact in the Digital Age,” which focused on the state of the PR industry, its…
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B2B Future Shopper report says most B2B buyers want to buy via an avatar in the metaverse
LONDON, UK — The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology‘s new…
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WGSN’s Asia Shopper Forecast 2023 reveals what the future Asian consumers will look like
SINGAPORE — WSGN, the global authority on trend forecasting, has published its annual flagship Asian report titled “Asia Shopper Forecast…
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She Loves Data and Milieu Insight study shows strong demand among women to take courses to develop their professional skills
SINGAPORE — Singapore-headquartered She Loves Data (SLD), a global-not-for profit organization focused on creating fairer opportunity pools for women in…
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BBDO Asia report reveals how Asian consumers seek brand support in facing societal issues
SINGAPORE – BBDO Asia, one of the leading advertising networks in Asia, announced this week the release of its 13th edition…
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