Insight & Intelligence
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Filipino consumers seek brands to confront today’s societal issues, according to BBDO Asia report
MANILA, PHILIPPINES — Creative network BBDO Asia 1 has released the 13th edition of BBDO Voices titled “Brand Purpose in…
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New report from Havas reveals a long way to go in meeting CX expectations in India
MUMBAI, INDIA — The “X Index 2023” report by the Havas Group reports that in India, while brands have made…
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Sleek Small Business Index finds 3 in 5 small business owners optimistic for the future
SINGAPORE — Sleek, the leading solution for entrepreneurs that want to register new businesses, has released its second annual Sleek…
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Truelogic on harnessing website speed to maximize business potential
MANILA, PHILIPPINES — In today’s digital age, a slow website can harm your business. Slow loading times not only turn…
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TikTok’s Summer Trends and Insights report shows high user engagement during summer
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, has released its “TikTok Summer Trends and Insights” report,…
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WARC and Google release guide on how to deliver value and sustained growth in retail
LONDON, UK — A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to…
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LinkedIn report reveals that skills needed for any particular job have changed by 31% since 2015 in the Philippines
MANILA, PHILIPPINES — For a long time, companies hired candidates primarily based on what they studied in school, where they…
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Packworks unveils study on Filipino women dominating sari-sari store ownership and their role in local economy
MANILA, PHILIPPINES — A study conducted by Packworks, in partnership with Fourth Wall, has brought to light the prevalence of…
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Kana Earth research reveals that 64% of UK consumers favor brands that take climate action
LONDON, UK — New research* from British company Kana Earth Ltd, which has recently launched a unique UK nature carbon…
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Messaging apps will drive marketing in 2023, says Rakuten Viber
MANILA, PHILIPPINES — The first message that was sent via the precursor of the modern internet in 1969, was “LO.”…
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Havas APAC Creative Council: How meaningfulness translates to creatively excellent work
MANILA, PHILIPPINES — Creativity is now more global than ever, with tools widespread and platforms becoming more and more intuitive,…
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Insights from the Content Forum; Making content better, safer, and more inclusive
KUALA LUMPUR, MALAYSIA — With the advent of new digital tools and changing consumer habits, Malaysia’s content landscape is evolving…
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An architect-educator shares how creative solutions reshape the world today
MANILA, PHILIPPINES — Design is crucial in architecture as it is vital in determining residential and commercial buildings’ functionality, sustainability,…
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