Insight & Intelligence
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Filipina hosts empower Philippine tourism through Airbnb, contributing PHP 2.5 billion in 2022
MANILA, PHILIPPINES — Vacation rental powerhouse Airbnb revealed that women are powering its community of Hosts in the Philippines, with Filipinas…
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WARC and TikTok release guide on how to maximize entertainment to meet effectiveness
LONDON, UK — Media effectiveness is becoming harder to achieve but is more important than ever in successfully driving long-term…
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Depositphotos delves deep into the graphic design trends of 2023
NEW YORK, USA — Royalty-free content marketplace Depositphotos has published its infographic on 2023 graphic design trends. The brand further…
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WARC reveals world’s most awarded campaigns and companies for creativity
LONDON, UK — International marketing insights company WARC has just released WARC Creative 100, the ultimate independent global benchmark celebrating…
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Yahoo unpacks the ‘Metaverse Generation,’ explains the differences between Gen Z and Millennials
SINGAPORE – Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? A new survey…
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Australian broadcasters are not delivering foundational sustainability and inclusivity, according to IPG study
SYDNEY, AUSTRALIA — Australian media lagging global counterparts on sustainability commitments, and DE&I ambitions not translating into accountability, are two…
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Lalamove’s Inaugural Sustainability Report reveals details of its human-centric approach to sustainability
MANILA, PHILIPPINES — Third party logistics partner Lalamove launched its first Sustainability Report with its “glocal” approach to drive change…
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Singapore, Malaysia, and the Philippines top consumers of video and live stream according to Logitech-Milieu study
SINGAPORE — Logitech, in partnership with Southeast Asian consumer research company Milieu Insight, has announced the findings of its region-wide…
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Packworks and Fourthwall discover 15.62% inflation of food items in ‘sari-sari’ stores
MANILA, PHILIPPINES — Filipino consumers at the local level were still plagued by high prices, as the year-on-year inflation rate…
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Going local, experimenting with Gen Z, and more keys to effective marketing in Asia according to WARC
LONDON, UK — Following an in-depth analysis of the results of the WARC Awards for Asian Strategy 2022, an annual…
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Zalora on the retail opportunities amid the digital transformation of SEA’s ecommerce
SINGAPORE — ZALORA, part of Global Fashion Group (GFG) and Southeast Asia’s leading fashion, luxury, beauty, and lifestyle ecommerce player,…
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Meltwater report reveals 3 in 5 APAC marketers regard social media as more important due to economic uncertainties
SINGAPORE — The APAC edition of Meltwater’s “State of Social Media 2023” report found that businesses in the region are…
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This month’s trends report roundup features experts’ take on design styles to explore, brands’ 2023 digital priorities, and more
MANILA, PHILIPPINES — With the ever-changing landscape of today’s markets, it’s always tough to stay on the pulse of what…
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