Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Tech innovation and social influence lead in tactics for commercial success, WARC Creative’s latest report finds
LONDON, UK — To help companies improve the business impact of their creative marketing, WARC Creative has released a report…
Read More » -
In-person shopping remains strong, says Hustle PH study
MANILA, PHILIPPINES — In the age where digital shopping carts have seemingly taken over, Filipino shoppers are finding their way…
Read More » -
Truelogic’s Ibarra Villaseran introduces Digital Primer, underlines the importance of leveraging ‘the power of intent’
MANILA, PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
Read More » -
Accenture, Mynt, and Maya lead LinkedIn’s 2023 Top Companies list in the Philippines
MANILA, PHILIPPINES — LinkedIn, the world’s largest professional network, has announced the 2023 Top Companies List in the Philippines, which…
Read More » -
Get to know Asia’s youth with ‘The Vice Guide to Culture’
SINGAPORE — Asia’s youth are defining a new era, breaking free from conventional codes and asserting themselves unapologetically, shunning the…
Read More » -
Study shows the positive impact of combining media placement and creative quality on ad effectiveness
SINGAPORE — Media placement and creativity work hand in hand when it comes to effective advertising strategies. A new study…
Read More » -
Content reigns supreme in AVIA’s Future of Video India conference
MUMBAI, INDIA — The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with…
Read More » -
55% of Singaporeans and Malaysians show recurring travel plans, study says
SINGAPORE — More than half of Singaporeans and Malaysians (55%) who have travelled since the start of the year will…
Read More » -
YouTube champions short-form content with these tips and tricks on content creation for Shorts
MANILA, PHILIPPINES — Internet trends evolve and in the 2020s or in the era of staying at home, short-form video…
Read More » -
Search advertising to be worth $350.4 billion in 2023, and is set to be disrupted by AI and more, says WARC
LONDON, UK — Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored…
Read More » -
Venture capital firms see great growth in bitcoin, the lightning network, and Boracay
MANILA, PHILIPPINES — As the US banking crisis and regulatory scrutiny continue to unfold, Bitcoin shows resilience by posting its…
Read More » -
Despite challenges in 2023, reports show a rich future for the media advertising landscape
LOS ANGELES, USA — Digital marketers must contend with a multitude of challenges in 2023. From increased scrutiny over budgets…
Read More » -
Exploring ‘budol’ culture with Vero Philippines’ Nicole Briones – from the finds, to the influencers, and all the trends
MANILA, PHILIPPINES — In recent years, TikTok has taken the world by storm with its short-form videos that are both…
Read More »