Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Confidence rebounds among Australian marketers, reaching highest levels in three years
AUSTRALIA – Confidence among Australian marketers has surged to its highest point in three years, with 71% of professionals expressing…
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Guinness tops YouGov’s 2025 Most Recommended Brands in the U.S.
NEW YORK, USA – In a new report by international market research firm YouGov, Guinness has emerged as the most…
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Asia’s mobile app economy grows by 150%: AppsFlyer unveils 2025 State of App Marketing in Asia report
SINGAPORE – AppsFlyer today unveiled its comprehensive State of App Marketing in Asia 2025 report, revealing the region’s remarkable mobile…
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5 key ecommerce marketing trends by Taboola Research
NEW YORK, USA – Taboola, a global leader in delivering performance at scale for advertisers, has announced five key eCommerce marketing trends in 2025, with retail eCommerce sales…
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Can brands still seduce the loneliest generation?
MANILA, PHILIPPINES – Social scientists are alarmed. Marketers and brands are even more panicked. We are witnessing a peculiar crisis.…
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Manila-based CAD Studios steps into the ‘world of creativity’ at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, creativity and ingenuity took center stage. As the…
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Jobstreet by SEEK report: Philippines leads Southeast Asiain workplace diversity and inclusion
MANILA, PHILIPPINES – Leading online job portal Jobstreet by SEEK reveals that the Philippines leads Southeast Asia in adopting and promoting…
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The Future of Public Relations in Saudi Arabia: Between automation and human creativity
JEDDAH, SAUDI ARABIA – Saudi Arabia’s public relations industry is undergoing a fundamental shift driven by artificial intelligence—no longer merely a…
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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2025
LONDON, UK – WARC, the global authority on marketing effectiveness, has today released ‘Creative Impact Unpacked’, a report highlighting the key themes from Creative…
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Redefining the Rules of Relevance: How Indonesian Gen Z shapes connection, culture, and the new cool
JAKARTA, INDONESIA – The world loves talking about Gen Z, and for good reason. We’ve all heard it before: Gen Z…
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‘Overstimulated’ Pinoys drive podcast listenership for emotional refuge
MANILA, PHILIPPINES – Filipinos are turning to podcasts for emotional refuge amidst overstimulation from digital fatigue. This is the key finding…
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AI Alone Won’t Cut It – Brands must be transparent and tailor engagement to win over Filipino consumers: Twilio
MANILA, PHILIPPINES – Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, today released its sixth…
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Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs
LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on…
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