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Lennon Group explores Filipino values in The Humanity Behind the Trend 2026 Report
MANILA, PHILIPPINES — As brands prepare for 2026 amid rapid technological change, cultural shifts, and digital saturation, creative studio for social…
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Backslash’s 2026 Edges Report signals culture’s shift toward ‘Proof of Human’
GLOBAL – Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, today launches its 2026 Edges report. The…
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ONE Asia, AD ADDICT launch first APAC Creative Index for 2026
SHANGHAI, CHINA and BANGKOK, THAILAND — ONE Asia Creative Awards and AD ADDICT have partnered to release the inaugural APAC…
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WPP Media introduces Advertising Intelligence Framework for the AI era
GLOBAL — As artificial intelligence reshapes how consumers discover products, make purchase decisions, and interact with brands, marketers face a fundamental…
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DMAP report reveals shift in brand discovery habits among Filipino youth
MANILA, PHILIPPINES – More Filipino youth are discovering brands through non-digital formats while Gen X are increasingly finding out about…
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Cultural traditions drive CNY sales surge in sari-sari stores
MANILA, PHILIPPINES — As Chinese New Year approaches, Filipinos are turning cultural traditions and ‘suwerte’ (luck) into a shopping list,…
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Criteo: Ramadan 2025 shoppers started earlier and converted closer to Eid
SINGAPORE – Criteo, the global platform connecting the commerce ecosystem, today released new insights from Ramadan 2025, revealing how shoppers…
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Influencer marketing shifts from awareness tool to outcome driver across APAC
SINGAPORE – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in…
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FedEx study: Sustainability now central to APAC supply chains
PHILIPPINES — Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, shared key findings from its Asia…
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The lighter side of being real unmasked in new report by McCann Singapore
SINGAPORE – In its January 2026 issue, Next Up, McCann explores a cultural shift in how authenticity is being expressed. Where…
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Why global marketing leader Dean Aragon believes marketing isn’t about technology — it’s about humans
In an era obsessed with the “next big thing,” global marketing leader and newly minted Association of National Advertisers (ANA)…
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Synology urges Philippine firms to prioritize recovery as cyber threats intensify
MANILA, PHILIPPINES – Cyber attacks are increasingly disrupting digital systems across the Philippines, forcing organizations to rethink how they prepare…
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Dentsu India marks a decade of insights with 2026 Digital Advertising Report
MUMBAI, INDIA – Dentsu India has unveiled the 10th edition of its Digital Advertising Report, marking ten years of documenting…
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