Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-

Publicis Groupe Hong Kong unveils ‘Gen Z Pulse’ report on the city’s young consumers
HONG KONG — Publicis Groupe Hong Kong has partnered with GWI and The Trade Desk to launch the “Gen Z Pulse’“insights report,…
Read More » -

Skip-generation travel emerges as APAC’s defining family trend for 2026
SINGAPORE — As 2026 begins, families across Asia Pacific (APAC) are planning trips that bring grandparents and grandchildren together, often without…
Read More » -

From trustworthy AI to Treatonomics: Kantar maps 10 forces shaping brand growth in 2026
MANILA, PHILIPPINES – How are brands building, training, and tuning models they can truly trust? This is the central question…
Read More » -

Omnicom Media APAC unpacks 10 defining trends shaping 2026
SINGAPORE — Omnicom Media Asia Pacific (OM APAC) has unveiled its 2026 Trends Report on the back of the recent…
Read More » -

Havas launches AVA, a global LLM portal advancing Human-Led AI at CES 2026
PARIS, FRANCE — Havas has unveiled the upcoming launch of AVA, its global large language model (LLM) portal, at CES 2026,…
Read More » -

How India Instamarted pop culture, one cart at a time
INDIA – In 2025, India’s lifestyle trends played out not on timelines but in shopping carts. Orders for Korean snacks…
Read More » -

A new way to show love: Inside Viber and NIDO 3+ standout Mother’s Day campaign with Branded Gems
MANILA, PHILIPPINES – Earlier this year, NIDO 3+ and Viber completed the second run of their Mother’s Day campaign with…
Read More » -

Canva’s Design Trends 2026 highlight a new creative edge for Filipino brands
MANILA, PHILIPPINES – The creative economy contributed an estimated 7.3 percent of the Philippines’ GDP in 2024 according to the…
Read More » -

Dentsu Creative’s Generative Realities maps the cultural tensions defining 2026
GLOBAL – Dentsu Creative has launched its 2026 Trends Report, Generative Realities, an in-depth exploration of the cultural and commercial forces…
Read More » -

UK savers turn to AI for investment advice but traditional financial sources still lead
LONDON, UK – New research has revealed that the average amount UK adults have invested on the back of AI…
Read More » -

Reputation Management Association of the Philippines releases 2026 outlook on PR, reputation management, and strategic communication
MANILA, PHILIPPINES – The Reputation Management Association of the Philippines (RMAP), the country’s leading authority on reputation management and strategic…
Read More » -

The new normal of ambient chaos: Pinterest Predicts 2026 reveals how Gen Z is curating calm in a noisy world
SINGAPORE – Pinterest today released its annual trend report, Pinterest Predicts 2026, offering a data-driven view of the cultural shifts…
Read More » -

Havas Red calls for creative courage and AI-driven agility in 2026 Red Sky Predictions
SINGAPORE – For the 9th year running, Havas Red has unveiled its 2026 Red Sky Predictions report, spotlighting 14 trends…
Read More »