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Filipino influence moves beyond virality toward trust, says Meltwater data
MANILA, PHILIPPINES – Virality may dominate feeds, but new data suggests it is no longer the strongest measure of influence in…
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One region, two celebrations: The 2026 retail moment brands can’t ignore
SOUTHEAST ASIA – In 2026, Southeast Asia will experience a rare cultural convergence. For the first time in decades, Ramadan…
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VML’s Future 100: 2026 defines ‘Dystoptimism’ and the new cultural brief for brands
GLOBAL – As 2026 unfolds amidst global challenges, VML’s 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism. A concept…
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Taboola-backed study finds AI ads match human creativity in driving real world performance
GLOBAL — Taboola, a global leader in delivering performance at scale for advertisers, today announced the findings of a major field…
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AXA study reveals mental health awareness-action gap among Filipinos
MANILA, PHILIPPINES – AXA‘s 2025 Mind Health Study shows that while Filipinos are highly aware of mental health issues, many…
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TwinSights report maps the future of Consumer Intelligence in 2026
MUMBAI, INDIA — Consumer intelligence is undergoing a fundamental shift as traditional research frameworks struggle to keep pace with how…
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Global study reveals mounting pressure on PR teams to prove business impact
SINGAPORE – Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR…
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From automation to emotion: Adobe says human-centered marketing will define 2026
MANILA, PHILIPPINES – If 2025 was about mastering speed, scale, and AI-powered efficiency, then 2026 is shaping up to be…
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Netcore predicts the agentic future of marketing in 2026
MUMBAI, INDIA — Netcore Cloud announced the release of Netcore Agentic Predictions 2026, a data-driven thought-leadership on agentic marketing report outlining how autonomous AI…
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Publicis Groupe Hong Kong unveils ‘Gen Z Pulse’ report on the city’s young consumers
HONG KONG — Publicis Groupe Hong Kong has partnered with GWI and The Trade Desk to launch the “Gen Z Pulse’“insights report,…
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Skip-generation travel emerges as APAC’s defining family trend for 2026
SINGAPORE — As 2026 begins, families across Asia Pacific (APAC) are planning trips that bring grandparents and grandchildren together, often without…
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From trustworthy AI to Treatonomics: Kantar maps 10 forces shaping brand growth in 2026
MANILA, PHILIPPINES – How are brands building, training, and tuning models they can truly trust? This is the central question…
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Omnicom Media APAC unpacks 10 defining trends shaping 2026
SINGAPORE — Omnicom Media Asia Pacific (OM APAC) has unveiled its 2026 Trends Report on the back of the recent…
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