Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Empathy-driven innovation is key to business success, and Genesys’ Erwann Thomassain lays out why
MANILA, PHILIPPINES — There are no signs of digitalization slowing down, and with its acceleration comes the need to innovate,…
Read More » -
Australia, Philippines, Thailand and Indonesia top hybrid and remote job opportunities in APAC
SINGAPORE — The job market has rapidly transformed along with accelerated digitalization in recent years. More digital roles have emerged,…
Read More » -
Shoppertainment could be the next USD 1 trillion opportunity in APAC, TikTok study says
SINGAPORE — Shoppertainment could uncover USD 1 trillion in market value for brands in Asia Pacific (APAC) by 2025, according…
Read More » -
TikTok rolls out in-app ‘Mental Well-Being Comes First’ campaign based on new study findings
MANILA, PHILIPPINES — TikTok announced that it is reinforcing its commitment to fostering a safer space for mental health conversations…
Read More » -
Workplace diversity and employee wellbeing revealed as essentials to achieve sustainable business growth
TOKYO, JAPAN — A new report by Economist Impact, sponsored by Kyocera Document Solutions, has revealed that human-centric strategies are…
Read More » -
DoubleVerify’s latest report emphasizes that attention-grabbing ads are key to performance, but context is key
SINGAPORE — DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has released its 2022 “Four…
Read More » -
Dentsu’s 2023 Media Trends guide looks at big themes of content, commerce, and community
LONDON, UK — For the second year running, multinational media and digital marketing communications agency dentsu international has collectively gathered…
Read More » -
QBO Innovation Hub’s Kat Chan declares the next unicorn could come from the Philippines
MANILA, PHILIPPINES — There’s no reason why the next unicorn shouldn’t come from the Philippines. This was the declaration of…
Read More » -
Dentsu launches industry-first fusion capability, with a 42-page report on gaming culture in Asia Pacific
SINGAPORE — Dentsu International announces the launch of its exclusive dentsu gaming data and insight capability to help brands connect…
Read More » -
Asia’s next generation of CEOs poised to meet challenges ahead, report says
HONG KONG — Asia’s next generation of CEOs is adopting new approaches to leadership and positioning themselves to meet a…
Read More » -
IMMAP’s DigiCon Valley presents key insights on the real meaning of start-ups, innovation, and tech entrepreneurship
MANILA, PHILIPPINES — The place to be if you’re interested in marketing, advertising, and digital industries is The Internet &…
Read More » -
Women attain just three-quarters of men’s wealth at retirement, according to gender wealth equity report
SINGAPORE — A new global study from insurance company WTW highlights a startling difference between the wealth accumulation of men…
Read More » -
Is radio still relevant? Kantar report gives context to the consumption decline for Philippine radio
MANILA, PHILIPPINES — With so many mediums making up today’s modern media landscape, data reports are necessary to understand how…
Read More »