MANILA, FEBRUARY 13, 2013 – Lowe + Partners APAC president Rupen Desai has been named as Overall Jury President of the UA&P Tambuli Awards 2013.
Having spent most of his working life at Lowe, Desai’s experience spans differing offices like Mumbai, Dubai, Beirut, London, Bangkok and Singapore, where he is currently based.
In addition to his role as regional leader, Desai continues to manage communications on the Unilever laundry business ‘Dirt is Good’ for Lowe, globally. ‘Dirt is Good’ is renowned as an effective case of Populist Creativity at work and was recently consolidated globally at Lowe.
His teams has been awarded in numerous global and regional shows like Cannes, New York Advertising Festival, Effie’s, LIA Festival, Clio, AME’s, Spikes, Dubai Lynx and more for campaigns partnered with clients like Unilever, HSBC, Stella Artois, Johnson & Johnson to name a few.
Desai will be leading the jury in crowning the best display of IMC effectiveness and societal values in advertising.
For 2013, the Tambuli Awards introduces four new categories: Integrated Digital or Mobile Led Program, Integrated Outdoor Led Program, Integrated Promo and Integrated Branded Content and Entertainment; and special awards, which will be given to select agencies and individuals: Effectiveness Creative Agency of the Year, Effectiveness Media Agency of the Year, Effectiveness PR Agency of the Year and Network of the Year.
The call for entries has been officially announced, closing on March 20. The UA&P Tambuli Awards Night will be held on May 30.
For more information on the UA&P Tambuli Awards 2013, visit www.tambuliawards.com or send an email to Karla Pelayo-Lozano at karla.lozano@uap.asia.
