Marketing
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Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
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PANA welcomes new officers, board; reinforces dedication to responsible advertising
MANILA, PHILIPPINES – The Philippine Association of National Advertisers (PANA) held its General Membership Meeting (GMM) centered on the timely…
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Omnicom launches AI-powered Omni platform to drive measurable growth for brands
GLOBAL – Global marketing and communications company Omnicom has introduced the new Omni, an AI-driven marketing intelligence platform designed to connect strategy, execution,…
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Greenpark secures second year with Nestlé, Wyeth Nutrition following organic traffic surge
MANILA, PHILIPPINES — Following a landmark year of digital transformation, Nestlé and Wyeth Nutrition are extending its collaboration with award-winning…
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The Advertising Club refreshes brand identity to lead India’s evolving marketing landscape
MUMBAI, INDIA — India’s premier body for advertising, marketing, and media, The Advertising Club (TAC), unveils a refreshed brand identity.…
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WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
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Mortar AI, DAIVID bridge creativity and data with unified MMM solution
SYDNEY, AUSTRALIA — Mortar AI, the marketing intelligence platform for modern Marketers, has partnered with global emotion-science company DAIVID to…
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Ivy Cheung, Jiunn Shih join The Marketing Society Hong Kong board
HONG KONG – The Marketing Society is pleased to announce two new additions to its Hong Kong board: Ivy Cheung,…
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What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
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Palawan Group appoints Havas Ortega as Media AOR to power data-led marketing, scalable Growth
MANILA, PHILIPPINES — The Palawan Group of Companies one of the Philippines’ leading financial services providers and the force behind…
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Groth by Tonic Worldwide aims to turn marketing data into actionable intelligence
MUMBAI, INDIA – Tonic Worldwide today announced the launch of Groth, a full-funnel marketing intelligence platform engineered to solve the single…
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WARC study finds structural barriers limiting marketing effectiveness across APAC
GLOBAL – The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness,…
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