Marketing
-
WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
Read More » -
Mortar AI, DAIVID bridge creativity and data with unified MMM solution
SYDNEY, AUSTRALIA — Mortar AI, the marketing intelligence platform for modern Marketers, has partnered with global emotion-science company DAIVID to…
Read More » -
Ivy Cheung, Jiunn Shih join The Marketing Society Hong Kong board
HONG KONG – The Marketing Society is pleased to announce two new additions to its Hong Kong board: Ivy Cheung,…
Read More » -
What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
Read More » -
Palawan Group appoints Havas Ortega as Media AOR to power data-led marketing, scalable Growth
MANILA, PHILIPPINES — The Palawan Group of Companies one of the Philippines’ leading financial services providers and the force behind…
Read More » -
Groth by Tonic Worldwide aims to turn marketing data into actionable intelligence
MUMBAI, INDIA – Tonic Worldwide today announced the launch of Groth, a full-funnel marketing intelligence platform engineered to solve the single…
Read More » -
WARC study finds structural barriers limiting marketing effectiveness across APAC
GLOBAL – The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness,…
Read More »
