MANILA, PHILIPPINES / SINGAPORE — Following a landmark year of digital transformation, Nestlé and Wyeth Nutrition are extending its collaboration with award-winning digital agency Greenpark for a second year. The agency remains the strategic content and social partner for ParenTeam, the high-performing parenting platform under Nestlé and Wyeth Nutrition. This continuation marks a digital shift for ParenTeam as it moves away from a traditional digital publishing model toward a dynamic, platform-agnostic ecosystem.
The renewed partnership comes at a critical moment for parenting brands. As parent communities are no longer anchored to a single platform, ParenTeam’s evolution underscores how trusted information, community, and expert voices must now work together across search, social, and creator ecosystems to remain relevant at scale.
A year of record-breaking growth
The partnership, which began at the end of 2024, saw Greenpark revitalize ParenTeam’s digital footprint through a performance-driven content engine. In 2025, the agency delivered a rigorous editorial scope, balancing fresh insights with the re-optimization of existing content.
Key performance milestones from the 2025 term include:
- Community Expansion: The launch of the ParenTeam Moms and Dads Facebook Group, which secured 15,500 followers in less than a year.
- Exceptional Engagement: The community achieved an engagement rate above industry benchmarks, significantly outperforming older and larger groups.
- The Creator Advantage: ParenTeam also leverages the personal experiences and parenting expertise of doctors, celebrities, and influencers, strengthening the brand’s credibility and giving its audience a channel for empathy and proficiency.
- Search Dominance: Organic article traffic surged by over 1,000%. ParenTeam’s AI visibility also increased sharply, growing 800% from March to December 2025.
“Parenting today is defined by intent-driven moments—from late-night searches to trusted community conversations,” said Fe Husaint, Managing Director, APAC at Greenpark. “ParenTeam’s growth proves that true success lies in building meaningful connections with parents through content that truly matters. By prioritizing AI visibility and omnichannel relevance over traditional performance metrics, we’ve built an ecosystem where community and creator credibility work together to support parents at scale.” PRESS RELEASE – Nestle ParenTea…
2026: Redefining the omnichannel paradigm
Rather than treating the website as the sole engine of content distribution, ParenTeam’s 2026 strategy reflects a growing industry realization that different parenting topics perform best on different platforms. PRESS RELEASE – Nestle ParenTea…
By aligning content with platform-specific behavior, ParenTeam is able to deliver relevance in the moments and environments where parents naturally seek information, support, and community. PRESS RELEASE – Nestle ParenTea…
“Greenpark’s data-driven strategies have helped identify highly relevant search keywords across platforms, fueling smarter and more engaging content development,” said Leandro Ignacio, Head of Digital Consumer Experience, Nestlé Nutrition. PRESS RELEASE – Nestle ParenTea…
“As we move toward an omnichannel model, Greenpark’s ability to translate search and social insights into meaningful, platform-specific content is essential,” he added. “This allows us to tailor executions to the personalized needs of parents, from pregnancy to caring for their toddlers.” PRESS RELEASE – Nestle ParenTea…
As platforms and audience behaviors continue to evolve, ParenTeam’s transformation reflects Greenpark’s belief in an insight-led omnichannel approach, where content is designed to work cohesively across search, social, and creator ecosystems. This alignment enables brands to sustain relevance and growth beyond reliance on any single platform. PRESS RELEASE – Nestle ParenTea…
