Media
Built for media agencies, strategists, and operators navigating an increasingly platform-driven landscape. Coverage decodes media planning, investment, and creative media thinking, examining how media platforms, channels, and data shape reach, storytelling, and brand experience.
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WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
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What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
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PHD expands regional role with Menarini Asia-Pacific media consolidation
SINGAPORE – Omnicom Media (OM) agency, PHD, has consolidated Menarini Asia-Pacific’s (Menarini) media mandate in the region, following a competitive…
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WARC study finds structural barriers limiting marketing effectiveness across APAC
GLOBAL – The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness,…
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WPP Media introduces Advertising Intelligence Framework for the AI era
GLOBAL — As artificial intelligence reshapes how consumers discover products, make purchase decisions, and interact with brands, marketers face a fundamental…
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Influencer marketing shifts from awareness tool to outcome driver across APAC
SINGAPORE – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in…
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Havas expands CSA network with Ctrl Digital acquisition in Sweden
GLOBAL – Havas is pleased to announce the acquisition of a majority stake in Ctrl Digital, one of Sweden’s leading…
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Weight Watchers appoints Hearts & Science for Western Europe, AUZ, and Canada
LONDON, UK – WW International, Inc., the global leader in science-backed weight management has appointed Omnicom Media agency Hearts &…
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INNOCEAN extends Global Media Partnership with Havas Media Network
GLOBAL – Following an internal review on behalf of all Hyundai Motor Group brands across their key regions, INNOCEAN has…
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