SYDNEY, AUSTRALIA — Following a competitive pitch process, global car manufacturer Chery has appointed whiteGREY as its digital agency of record, effective immediately. The partnership marks a significant milestone for both companies as they collaborate to establish Chery’s market presence in Australia.
whiteGREY’s remit includes the digital transformation and performance media business across Chery’s brand portfolio, including website strategy and development, UX, CRM, digital content creation, and lead generation.
Lee Simpson, CEO of whiteGREY, said, “With a shared vision of driving ambitious growth through an innovative digital experience, whiteGREY’s digital and strategic approach to marketing will play a pivotal role in bolstering Chery’s market presence in Australia.
“Chery’s heritage in design and technology sets them up for success in a competitive Australian market. We look forward to working closely with Chery in creating a distinctive brand experience through digital channels to engage and inspire Australian car buyers.”
Chery, known for its commitment to delivering high-quality vehicles that combine technology with unmatched performance and design at competitive prices, views the partnership as an opportunity to further enhance its Australian brand identity. By leveraging whiteGREY’s extensive digital experience, across the tech stack, Chery aims to strengthen its market position, cultivate deeper connections with its customers, and drive sustainable growth.
Mark Vukoja, Brand and Marketing Director at Chery, said, “We are delighted to join forces with whiteGREY as we establish Chery as a major contender in Australia’s affordable small car, EV, and SUV sectors. The agency’s innovative and strategic approach aligns perfectly with our vision and together we will unlock new possibilities, using digital experiences to connect with our audiences and create a lasting impact in Australia’s automotive landscape.”
With an ambitious growth agenda, Chery aims to become one of Australia’s top 10 automotive brands launching two new SUV models, the Omoda 5 and Tiggo 7, and scale its dealer network to 80 dealerships nationwide, by year-end and more models on the way.
Work has already commenced with the first campaign to market in Q3