MELBOURNE, AUSTRALIA — Melbourne independent creative agency Town Square has been appointed by hospitality company Hilton for its luxury Hilton Salwa Beach Resort and Villas in Qatar.
Town Square, which has extensive travel and hospitality experience with leading Australian and international brands, has worked with Hilton on its boutique Tapestry and Curio Collection branded hotels, as well as the soon-to-be-launched Waldorf Astoria.
Opened in 2021 and set on Qatar’s southwest coastline, approximately 80 kilometers from the capital Doha, Hilton Salwa Beach Resort and Villas features 3.5 kilometers of pristine private beachfront, hotel rooms, suites, and private beachfront villas, a luxury spa, marina, conference, and events center, sports excellence center, one of the Middle East’s most significant water and adventure parks, as well as a range of restaurants.
The agency has been appointed to review the resort’s positioning and communications strategy ahead of its relaunch to the world following Qatar’s hosting of the FIFA World Cup 2022.
“We are delighted to have been appointed by Hilton for the Salwa Beach Resort and Villas and look forward to sharing all that this premium, luxury destination has to offer across key markets worldwide,” Town Square Founder and Director Danielle Moeller said. “Travel and tourism marketing is in Town Square’s DNA. This appointment, our proven experience of partnering with Hilton brands and deep understanding of high-value travel purchase categories, recognizes that expertise, and we can’t wait to deliver on our exciting plans.”
Town Square works with leading travel, tourism, and hospitality brands, including The Ghan & Indian Pacific, Melbourne Skydeck, Cruise Whitsundays, Hilton Group, Qatar Airways, Qatar Tourism, and Discover Qatar.
