SINGAPORE – Maybank Singapore has appointed Arena Media Singapore as its Media Agency of Record following a rigorous pitch process.
Following the appointment, Arena Media Singapore will partner with Maybank Singapore to spearhead integrated and digital media planning and buying strategies, aimed at enhancing Maybank Singapore’s brand presence and facilitating more meaningful consumer engagement.
Leroy Lim, General Manager of Arena Media Singapore, said, “We are thrilled to embark on this journey with Maybank Singapore. Our team is eager to leverage our digital expertise to support Maybank’s efforts in forging greater consumer connections, and broadening their reach in the local market.”
The appointment is effective immediately.