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Online Education Services appoints Jaywing as new creative agency

SYDNEY, AUSTRALIA — Leading online education enabler Online Education Services (OES) has appointed Jaywing, a performance-driven creative agency, to service an evolving portfolio of diverse university partners.

OES has grown exponentially in recent years, proudly partnering with Australian and international universities for Online Program Management (OPM) and standalone education services. During this time, the organization has built a reputation for delivering best-in-class marketing campaigns that inspire prospective students to take the plunge and change their lives via online tertiary education courses with strong links to employment outcomes.

“Reaching and inspiring the right prospective students in online education is an evolving art. We thought it timely to review our creative agency roster to ensure we are partnered with the right agency to help us deliver purpose-driven creative that reaches our target audience in innovative ways,” said Michael Smolders, OES Executive Director, Brand and Marketing.


“Jaywing is an impressive, high-performance creative agency that understands the interconnectedness of data, creative, and technology to drive results. We are thrilled to have them as part of our agency roster as we look to change more lives through the power of education,” he continued.

Tom Geekie, CEO, Jaywing

Tom Geekie, CEO, Jaywing added, “OES has a clear strategic vision for its future direction and a significant data set we know how to leverage in order to inform the creative output and maximize results. We are delighted to have been appointed and look forward to helping drive the next phase of OES’ creative, data and tech transformation in this competitive and very important marketplace.”

Jaywing and OES will commence working together in February.

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