SYDNEY, AUSTRALIA – oOh!media has emerged victorious in the largest large format tender in more than two decades, securing the coveted Transurban motorway contracts in Melbourne and Brisbane.
This strategic triumph sees oOh! snap up 42 premium billboard sites, including 22 from rival JCDecaux, cementing its number one status across both metro markets and reaffirming its dominance in the national large format network. The win dramatically expands oOh!’s reach with a formidable suite of digital and classic assets along Australia’s busiest roads, across five capital cities and 30 regional markets.
Robbie Dery, chief commercial operating officer, oOh!, said: “Securing the Transurban portfolio is a monumental win for oOh! and a pivotal step in our strategy to deliver the most comprehensive, premium large format advertising network in the country. It strengthens our leadership in metro markets and ensures advertisers have access to the highest quality digital and classic assets along Australia’s busiest motorways.”
The Melbourne takeover includes CityLink, Southern Link and Western Link – a 22-kilometre powerhouse connecting the CBD, airport, Port Melbourne and major freeways, and encompassing iconic infrastructure like the Bolte Bridge and the Domain and Burnley Tunnels. This builds on oOh!’s 2024 win of the Eastlink Motorway, reinforcing its Victorian stronghold.
Meanwhile, in Brisbane, oOh! is expanding its coverage with 13 digital and 8 classic premium billboards lighting up high-impact corridors such as the Inner City Bypass (M3), Clem 7, M1 Gateway, and the M2 Logan Motorway – vital arteries linking the city to southern and eastern suburbs.
Mark Fairhurst, chief revenue officer, oOh! said: “This genuine share shifting largeformat win reinforces why oOh! should be the foundation partner for advertisers and agencies. With new premium sites across Australia’s busiest motorways in Melbourne and Brisbane, complementing our existing largeformat leadership position in Sydney, we’re providing brands an unrivalled opportunity to be unmissable at key moments in the daily journey of commuters. It’s not just about reach – it’s about delivering consistent, high-quality locations that drive results, and this win reinforces why agencies and clients should start with oOh!.”
Transurban is one of the world’s leading toll-road developers and operators, managing 22 toll roads across the eastern seaboard.
Simon Harwood, head of commercial (Australia), Transurban, added: “We are excited to partner with oOh!mediainthis landmark agreement. This collaboration underscores our commitment to providing safe, reliable, and high-quality assets across our motorway network. By leveraging oOh!’s extensive expertise and innovative approach, we are confident that this partnership will enhance the experience for commuters and deliver value to our stakeholders.”
