New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Dentsu Singapore and Grasp forge Asia Pacific-centered partnership to deliver media excellence
SINGAPORE – Dentsu Singapore and Grasp have formed a partnership to deliver media excellence across APAC, the first in the region.…
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Dentsu Creative Malaysia wins Malaysia Airports Holdings Berhad’s creative mandate
KUALA LUMPUR, MALAYSIA — Dentsu Creative Malaysia will be partnering with Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division, one…
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Mothership elevates Outbrain’s AI-driven customization service with 2-year partnership
SINGAPORE — Outbrain Inc. (NASDAQ: OB), a leading recommendation platform for the open web, has announced a new two-year partnership…
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Mindshare India wins media account for Maruti Suzuki following a competitive multi-agency pitch
GURGAON, INDIA — Mindshare, the largest media agency in India has secured one of the most coveted media mandates in…
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Hong Kong Tourism Board names Dentsu as Global Media Partner
HONG KONG — Creative network Dentsu has been appointed by Hong Kong Tourism Board (HKTB), a government-subvented body tasked to…
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Hong Kong Tourism Board renews Ogilvy as Public Relations partner in Malaysia
HONG KONG — The Hong Kong Tourism Board (HKTB) Southeast Asia Office has reappointed Ogilvy as its public relations partner…
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IPG and FCB Group India acquire majority stake in Kinnect
NEW DELHI, INDIA — Interpublic Group of Companies (IPG) and FCB Group India have acquired a majority stake in Kinnect,…
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TikTok accredits Hepmil Creators’ Network as one of the platform’s badged Creative Marketing partners
SINGAPORE — Hepmil Creators’ Network (HCN), Southeast Asia’s leading digital creator community and part of Hepmil Media Group, announced that…
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Matthew Marquis and Pierre Nobile launch ambitious, forward-thinking creative studio Goldenchild
CALIFORNIA, USA — There’s a new kid in town in the form Goldenchild, a new studio of multidisciplinary, cutting-edge creators…
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Meltwater introduces powerful new enterprise suite to Asia Pacific
SINGAPORE — Meltwater, a global leader in media intelligence and data analytics, has announced the availability of Meltwater Enterprise Intelligence…
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Fors Marsh officially acquires Brunet-García, spearheads change with award-winning creativity
VIRGINIA, USA — Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida…
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Goodman Fielder strengthens media investment commitment with extended Initiative remit
SYDNEY, AUSTRALIA — Heralding its intent to take a more holistic approach to media investment, Goodman Fielder has formally extended…
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Mediahub partners with Teads to launch global ‘attention guaranteed’ buying model
SYDNEY, AUSTRALIA — Media agency Mediahub has announced it is working with leading programmatic technology provider Teads to create a…
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