KUALA LUMPUR, MALAYSIA — Dentsu Creative Malaysia will be partnering with Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division, one of the world’s largest airport operator groups, for an integrated public relations and social media campaign. The campaign aims to showcase the delightful offers and highlight the retail vision and entertaining experiences at MAHB airports, positioning them as lifestyle destinations.
Following a successful multi-agency pitch in the third quarter of last year, Dentsu Creative will leverage its digital and on-ground expertise, including creative, social media, earned and paid influence, to support MAHB. It will focus on strengthening the airports in the local market, capturing the hearts of locals through ecommerce, social engagements, and public relations initiatives.
Milan Agnihotri, Client Partner at Dentsu Creative Malaysia, expressed excitement about the opportunity to reshape lifestyle experiences at MAHB airports through the power of public relations and social media. The goal is to draw attention to dining, retail shopping, and leisure experiences, positioning Malaysia Airports as a recognized lifestyle destination for travelers. Milan also emphasized the importance of showcasing the unique lifestyle experiences delivered by partners and concessioners to establish MAHB as a leader in the industry.
Kunal Roy, Chief Executive Officer of Creative Brands at Dentsu Creative Malaysia, highlighted the honor of being chosen as MAHB’s PR and social partner. He emphasized the agency’s investment in Modern Creativity, particularly in earned influence and experience. With creativity at the core, Dentsu Creative will continue driving meaningful change by creating culture, changing society, and inventing the future.
This partnership marks the first collaboration for Dentsu Creative Malaysia since its launch in December 2022. The agency began its partnership with MAHB through an on-ground experiential exhibition titled “Hanya Dikau – Seniman Agung P. Ramlee,” commemorating Tan Sri P. Ramlee’s lasting excellence in its 50th year at the Kuala Lumpur International Airport – Terminal 1. The exhibition will be open to the public until May 31, 2023.
Dentsu Creative Malaysia aims to harness modern creativity to establish MAHB as a destination that resonates with local consumer insights. Through social media and public relations, the agency will manage the group’s comprehensive strategy throughout the year, connecting them with consumers in a well-connected approach.