New BusinessPress Release

Salesforce awards Icon Agency with management duties for Australian communications program

SYDNEY, AUSTRALIA – Leading independent PR firm Icon Agency has been appointed by Salesforce to manage its Australian communications for the global CRM leader in CRM.

“We’re thrilled to work with a value-led business, dedicated to trust, customer success, innovation, equality and sustainability. It’s a time of tremendous change and we need more innovators and change-makers to navigate significant headwinds,” said Icon Agency Managing Director Joanne Painter.

Salesforce believes business is the greatest platform for change and is committed to doing well and doing good, making the brand a seamless addition to Icon’s purpose-driven client base.


“As a trusted digital adviser, Salesforce is perfectly placed to support the evolution of businesses to a more resilient, prosperous, and sustainable future. Salesforce is an ideal fit for Icon’s brand platform, ‘For people, with purpose.’”

Icon’s purpose-driven ethos has helped create explosive growth over the past two years, with revenue and staff numbers more than doubling.

“We continue to cement our expertise in the tech sector to complement our existing strengths in healthcare, education and government,” said Joanne.

Last month, Icon won Global Digital PR Agency of the Year along with Australian PR Agency of the Year in the prestigious SABRE awards by PRovoke Media. These accolades further embed Icon’s credentials as Australia’s integrated communications agency of choice.

“Purpose is not just a lofty ideal. We’re committed to work that makes the world better, enabling us to rapidly expand whilst producing award-winning work. The results are clear: purposeful work works,” she concluded. 

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