PHILIPPINES, SEPTEMBER 13, 2010 – BBDO Guerrero | Proximity Philippines has announced the appointment of Eileen Borromeo to the position of Strategic Planning Director.
Borromeo has spent the last two years as Strategic Planner at Bartle Bogle Hegarty Asia (BBH Asia) based in Singapore where she worked on the agency’s regional Vaseline and Surf business as well as playing an active role in that agency’s win of the Singapore Tourism Board business.
Prior to moving to Singapore, Borromeo was a Strategic Planner at Ogilvy & Mather Philippines working on clients including Kimberley Clark, Unilever and Nestle.
Commenting on the hire, Paul Roebuck, Chief Executive of BBDO Guerrero | Proximity Philippines said, “I am really excited by Eileen’s decision to return to The Philippines to join us to head the Strategic Planning discipline in the agency, as a major talent in the industry we
have had our eye on her for many years and I know she is going to make a huge contribution to driving both the quality and relevance of our work to even greater heights.”
Borromeo stated, “BBDO Guerrero | Proximity Philippines is an agency that celebrates the efficacy of great creative work based on sound strategic thinking. They have an exceptionally strong client portfolio and a deep bench of talent, I can’t wait to get started on working with them to develop even more outstanding creative work that works.”
