AMSTERDAM — DEPT®, one of the fastest growing digital agencies in the world, announced that Matt Lynch will take on the role of CEO of EMEA to accelerate growth across Europe. He will support Global CEO Dimi Albers and work alongside DEPT®’s other regional leaders including Missy Foristall for the Americas and Vishnu Mohan for Asia Pacific.
Matt’s appointment comes off the back of a year of unprecedented growth for DEPT® globally. In 2022, DEPT® grew 50% YoY and achieved approx. $500+ million in revenue. DEPT® won competitive pitches for clients like BMW, Diageo, Cisco, Constellation Brands, Gucci, Samsung, Inter Milan, and Reckitt Benckiser, and added a number of new agencies (including Hello Monday, Dogstudio, 3Q and Two Bulls) to the family. Always at the forefront of innovation & culture, DEPT®’s Web3 offering is also thriving, now accounting for 5% of the revenue (a 2.5X increase from 2021).
In Europe, DEPT®’s operations also grew exponentially: the business almost doubled (48% increase in net sales) over the last two years, and accounts for 46% of DEPT®’s global revenue. Work coming out of the region has been consistently celebrated at global awards for brands including Philips, Amazon Prime, H&M and Eurovision Song Contest, resulting in DEPT® receiving the accolade of Network of the Year at the Webby Awards and Agency of the Year at The Lovies.
“In addition to being true pioneers of marketing and technology, DEPT® boasts an incredible team and client roster across Europe,” commented Matt. “I’m incredibly excited to work more closely with the talented and diverse people we have across the region, bringing my experience in running a global business to help DEPT® reach its ambitions.”
He was previously CEO of FEED/DEPT®, an agency that specializes in delivering hyper-personalized content at scale for forward thinking brands including eBay, Gumtree and Ancestry. While based in the UK, he will now be responsible for driving growth across EMEA, expanding the agency’s service lines, and growing the teams in each market.
“Europe is historically our home market and has been key to making DEPT® the best and most innovative digital native agency in the world. So we created this role to drive collaboration, efficiency and ultimately growth across the region,” added Dimi Albers, Global CEO of DEPT®. “Since Matt and his team joined us, he has played a significant part in further elevating operations and in continuing to grow relationships with existing clients, such as eBay. He’s also been involved in the launch of our creative automation practice and serving as interim Managing Director in Germany. I’m stoked to see what he achieves next in this new position.”